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New Year, New Resolutions for Event Marketers

Convene by PCMA

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

For example, if you are hosting a trade show, you might want to set a goal of generating 100 leads. Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Andrew Pickering and Peter Gartland Cofounders, Andrew & Pete 6.

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How Exhibitors Can Adapt to Shifting Marketing Realities

Convene by PCMA

To do this, we’re going to have to think beyond the traditional model and learn to say “yes” more often than we say, “That’s not how it’s done at a trade show.” This is the kind of information that exhibitors deserve to know to increase the likelihood of having a successful show. On the Web Download the Freeman Trends Report

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8 Reasons to Gather at In-Person Events

Convene by PCMA

At least 80 percent of trade-show attendees and 83 percent of exhibitors are vaccinated — rates much higher than the latest CDC figures for vaccination nationally, which show that 56 percent of the population has been fully vaccinated. Here are some takeaways from those studies.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Capitol Heights, MD 21st Century Expo Group is a nationally renowned general contractor, specializes in trade shows, events, and exhibits. We specialize in corporate meetings and trade shows, consumer brand activations, and custom fabrication. 21st Century Expo Group, Inc.

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Event Marketing Resolutions for 2023

Convene by PCMA

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I