Convene by PCMA

DECEMBER 26, 2023

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.),

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

NOVEMBER 6, 2023

To do this, we’re going to have to think beyond the traditional model and learn to say “yes” more often than we say, “That’s not how it’s done at a trade show.” On the Web Download the Freeman Trends Report We also need to reframe our ROI into ROO (return on objective).

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

OCTOBER 4, 2021

At least 80 percent of trade-show attendees and 83 percent of exhibitors are vaccinated — rates much higher than the latest CDC figures for vaccination nationally, which show that 56 percent of the population has been fully vaccinated. Here are some takeaways from those studies.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Bizzaboo

JANUARY 10, 2024

Capitol Heights, MD 21st Century Expo Group is a nationally renowned general contractor, specializes in trade shows, events, and exhibits. All Terrain Chicago, IL All Terrain pioneered experiential marketing well before it became a trend. We intercept and engage prospects and customers anywhere they congregate in large numbers.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I

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Event Marketing Marketing Marketing B2B 98