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Experts: Travel Industry Could Coast Through Recession

Smart Meetings

Certainly, trends could change quickly, but booking demand and pricing remains strong.” Savelli also didn’t anticipate the banking liquidity problems that hit Silicon Valley Bank and Credit Suisse will have long-term impacts on consumers. Just don’t call it a trade show,” he advised. Savelli is not alone in that observation.

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4 Ways to Add Value to Sponsorship Packages

Stova

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences. Attracting sponsors is more critical than ever.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

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6 tips to make your exhibition booth visually appealing

Eventtia

Thousands of visitors will walk by your trade show booth. For any business, large or small, the exhibition and trade show scene is the perfect opportunity to generate brand awareness and meet prospective customers. However, capturing the attention of your target audience starts long before the trade show starts.

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New Year, New Resolutions for Event Marketers

Convene by PCMA

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.),

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5 Data Points to Attract and Retain Exhibitors and Attendees

Convene by PCMA

Lippman’s five key takeaways were drawn from Freeman research — the “2024 Freeman Syndicated Survey of Event Attendees” and the “Freeman 2023 Exhibitor Trends Report” — and shared with the audience of 269 exhibition and convention industry leaders, Convene among them. At the 23rd edition of ECEF, held May 29 in Washington, D.C.,

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.