Remove Attendee Remove Prospect Remove Public Relations Remove Trade Show
article thumbnail

New Year, New Resolutions for Event Marketers

Convene by PCMA

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

article thumbnail

12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

For example, if you are hosting a trade show, you might want to set a goal of generating 100 leads. You could promote your event on social media, in industry publications, and through email marketing. What value will attendees get from attending? Identify your target audience. Create a compelling event message.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations. On the Web.

article thumbnail

8 Reasons to Gather at In-Person Events

Convene by PCMA

As news of escalating infection rates from the COVID-19 variant hit, attendees, exhibitors, and other show stakeholders understandably started to get spooked. If your exhibitors, sponsors, and stakeholders are expressing doubt that attendees will show, the following findings — based on Freeman’s Aug.

article thumbnail

How Exhibitors Can Adapt to Shifting Marketing Realities

Convene by PCMA

To do this, we’re going to have to think beyond the traditional model and learn to say “yes” more often than we say, “That’s not how it’s done at a trade show.” Communicate Who’s Coming We don’t do a good enough job of positioning our attendees as the product we’re selling to our exhibitors.

article thumbnail

The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Capitol Heights, MD 21st Century Expo Group is a nationally renowned general contractor, specializes in trade shows, events, and exhibits. We specialize in corporate meetings and trade shows, consumer brand activations, and custom fabrication. 21st Century Expo Group, Inc.

article thumbnail

Event Marketing Resolutions for 2023

Convene by PCMA

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I