Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

JANUARY 8, 2024

Convening Leaders attendees in the Monday session, “Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns.” She also pointed to CES, happening this week in Las Vegas, where docents take brand leaders on tours to point out the most innovative technologies on the trade-show floor. “It

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Bread-and-butter industry terms such as “trade show,” “exhibits/exhibitors,” “education” and “booths.” Are they interested in trade show education or conference learning and content ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Have you made resolutions for your 2023 event planning? We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

OCTOBER 4, 2021

As news of escalating infection rates from the COVID-19 variant hit, attendees, exhibitors, and other show stakeholders understandably started to get spooked. If your exhibitors, sponsors, and stakeholders are expressing doubt that attendees will show, the following findings — based on Freeman’s Aug.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Bizzaboo

APRIL 19, 2023

For example, if you are hosting a trade show, you might want to set a goal of generating 100 leads. You could promote your event on social media, in industry publications, and through email marketing. What value will attendees get from attending? Identify your target audience. Create a compelling event message.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98