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Destinations Soar with Public Relations

The Abbi Agency

In the world of travel public relations, we must understand the tourism trends and newsworthy angles to entice journalists to cover our clients’ destinations. Within those trends, leverage data and statistics to add extra validity to the story you tell about your destination in pitches, press releases and other media materials.

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Kayla Leska Promoted to Vice President, Tourism Public Relations

DCI

Development Counsellors International (DCI) is pleased to announce that Kayla Leska has been promoted to vice president of public relations within its Tourism Practice. Kayla led the team that launched the world’s first remote work visa for the island nation of Barbados, which resulted in global media coverage.

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The Abbi Agency Celebrates Eight Awards from PRSA

The Abbi Agency

The Abbi Agency is proud to announce our eight wins at the 2021 Public Relations Society of America (PRSA) Sierra Nevada Chapter’s Silver Spike Awards. A particular achievement near and dear to The Abbi Agency team pertained to the tourism industry as they encouraged travellers to safely visit their locales.

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Media Mixer + Makers

Convene by PCMA

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise. “We It was a big hit.”

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5 Reasons Marketers Should Value Tourism Awards

DCI

Tourism awards given by media and industry associations can do for destinations what Oscar nods do for movies and Grammy’s do for songs. Media outlets will share the winners and marketers can simply watch the media mentions accumulate. And it certainly didn’t hurt her career.

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Branding 101 for Tourism Businesses

Tourism eSchool

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

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The Abbi Agency Airlines: Your Guide to Top Travel PR Placements

The Abbi Agency

Ladies and gentlemen, welcome onboard TAAirlines’ Flight PR1 with service from media strategy to crisis management. It’s important to pitch specific media based on each client’s target audiences, as each destination attracts a different demographic— frequent fliers, if you will.

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