Tourism eSchool

NOVEMBER 30, 2022

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

Tourism 93

Tourism Tourism Social Media Website 93

The Abbi Agency

JANUARY 23, 2023

Ladies and gentlemen, welcome onboard TAAirlines’ Flight PR1 with service from media strategy to crisis management. It’s important to pitch specific media based on each client’s target audiences, as each destination attracts a different demographic— frequent fliers, if you will.

Airlines 130

Airlines Public Relations Travel Travel 130

Convene by PCMA

MAY 15, 2024

He will oversee the planning, development, and execution of all brand marketing initiatives, including advertising, public relations, social media, the website, and digital campaigns. Michael Innocentin Omni Hotels & Resorts has named Michael Innocentin as its new chief marketing officer.

Public Relations 52

Public Relations Advertising Social Media Hospitality 52

DCI

MARCH 7, 2023

Do I believe there is a future for women in tourism leadership? While the UNWTO’s 2019 report showed that a slightly higher percentage of tourism ministers worldwide were female compared to ministers overall, the number still accounted for fewer than a quarter of all tourism ministers at just 23%.

Tourism 85

Tourism Tourism Public Relations Networking 85

DCI

MARCH 31, 2022

Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.

Promotion 94

Promotion Public Relations Advertising Social Media 94

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. David Swanson is a freelancer who covers the events industry for publications including .

Meeting 70

Meeting Publishing Public Relations Planner 70

DCI

JUNE 14, 2021

The travel PR realities facing tourism professionals these days are new, sometimes daunting, but also potentially exciting. Only in 2022 might we see those travel PR budgets return but for the foreseeable future, public relations efforts are building back the tourism industry with fewer resources, and that’s just the way it is.

Travel 69

Travel Travel Media Public Relations 69