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Branding 101 for Tourism Businesses

Tourism eSchool

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

Tourism 93
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The Abbi Agency Airlines: Your Guide to Top Travel PR Placements

The Abbi Agency

Securing this feature in a high level, nationwide publication exposed Carmel-by-the-sea to the UK tourism market, increasing the likelihood of off season travel. views, and included a backlink to drive interested skiers to Powder Mountain’s website. The articles came out in November, right ahead of ski season.

Airlines 130
MICE professionals

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Is There A Future for Women In Tourism Leadership?

DCI

Do I believe there is a future for women in tourism leadership? While the UNWTO’s 2019 report showed that a slightly higher percentage of tourism ministers worldwide were female compared to ministers overall, the number still accounted for fewer than a quarter of all tourism ministers at just 23%.

Tourism 85
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People on the Move

Convene by PCMA

He will oversee the planning, development, and execution of all brand marketing initiatives, including advertising, public relations, social media, the website, and digital campaigns. Michael Innocentin Omni Hotels & Resorts has named Michael Innocentin as its new chief marketing officer.

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Kat Saunders Promoted to Executive Vice President, Client Strategy

DCI

Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.

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Patience Fairbrother Named Vice President, Talent Attraction??

DCI

and the globe are facing as they navigate workforce and skill set shortages, in 2022, DCI officially designated Talent Attraction its third practice area after 62 years of specializing in economic development and tourism marketing aimed at helping destinations around the world attract business investment and visitors to spur economic growth.

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9 Top Meetings Industry Writers to Know

DCI

With coverage on the Northstar Meetings Group website, you’ll be sure to maximize your visibility among planners. David Swanson is a freelancer who covers the events industry for publications including . And all it takes is some elevated public relations. Corporate & Incentive Travel.

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