DCI

JUNE 20, 2023

In today’s digital age, social media has become an integral part of our lives. As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. So, how can you make your social media marketing accessible?

Social Media 86

Social Media Media SEO Platform 86

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. Authenticity is everything on social media.

Social Media 59

Social Media Media Trends Public Relations 59

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Convene by PCMA

NOVEMBER 28, 2022

As part of our Events Industry Forecast , Convene asked Sara Fellows, director of social media at mdg, to pick which social-media channels she thinks are best for promoting events. User statistics came from Sprout Social.). Here’s what she had to say. Instagram. 2 billion monthly global active users.

Social Media 105

Social Media Media Organization Platform 105

Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. Free Marketing Channels.

Social Media 98

Social Media Media Tourism Tourism 98

Techsytalk

NOVEMBER 15, 2018

Getting people hyped about your event requires a few tricks and at least one marketing maestro. Fortunately, with the help of social media , things can be a bit easier. No matter what you plan to organize, know that you should never underestimate the power of social media. Promotion has never been easier.

Social Media 232

Social Media Media Social Network Networking 232

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? What does it really take to engage social media audiences?

Social Media 281

Social Media Audience Media Events 281

Endless Events

MARCH 13, 2018

Social media can be a challenge. However, social media can be a great place to find community via social media groups. They will discuss why you need to be in social media groups. Events & Promotional Marketing Professionals. What can you do to keep your group engaged?

Social Media 206

Social Media Media Panel Planner 206

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 192

Marketing Marketing Travel Travel 192

Endless Events

DECEMBER 4, 2020

To help out, here are just six ideas that could inspire your own promotional efforts. Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended. Use Social Media Effectively. Send In The Swag!

Virtual Events 308

Virtual Events Promotion Social Media Events 308

InEvent

FEBRUARY 20, 2024

In today’s digital age, where social media trends and online communities thrive, events have transformed into more than just gatherings. The success of an event heavily relies on effective promotion strategies, and one such strategy that has gained massive popularity is event influencer marketing.

Promotion 52

Promotion Marketing Marketing Social Media 52

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. How to Use Your Social Media to Extend Your Event’s Reach.

Social Media 136

Social Media Media Automation Events 136

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. Sure, landing pages, social media, and content are common, basic knowledge. Grab the popcorn and keep on reading!

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Advanced Travel and Tourism

APRIL 16, 2024

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? Survey respondents indicate that social media (heavily favoring Meta brands Facebook and Instagram) gets the biggest share of the budget’s pie.

Media 225

Media Social Media Travel Travel 225

Eventbrite

SEPTEMBER 8, 2022

At Eventbrite, we’re always thinking of ways we can empower you in your marketing journey – whether you’re an experienced promoter or planning your first-ever event. There’s no one-size-fits-all approach to event marketing.

Social Media 98

Social Media Marketing Marketing Media 98

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

MARCH 22, 2024

Paul Pomerantz Paul Pomerantz, ASAE As managing director of ASAE ’s Association Governance Institute (AGI), Pomerantz will lead the launch of the new initiative, which is dedicated to promoting excellence in governance practice for Associations. Dringham enters as director of marketing. Serra serves as director of sales and marketing.

Hospitality 246

Hospitality Social Media Promotion Government 246

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 211

Marketing Marketing Social Media Manufacturing 211

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Promotion 214

Promotion Marketing Marketing Automation 214

Eventtia

APRIL 21, 2020

There are many social media tips and so many platforms to be active on, create content for, and access on a daily basis. As a matter of fact, according to the SproutSocial 2019 Index , “Despite the potential of social, marketers still struggle to fully embrace its effectiveness. Is your head spinning yet?

Social Media 71

Social Media Media Online Promotion 71

MeetingsNet

JULY 21, 2023

Bloggers and marketers have been using artificial intelligence to create brief videos from text, still images, and moving graphics. led video editing of speakers’ presentations can help event hosts generate robust social-media content as the meeting is happening. Various ways to use A.I.

Promotion 98

Promotion Social Media Speakers Media 98

Eventtia

MAY 31, 2022

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Promotion 77

Promotion Marketing Marketing B2B 77

Traveler's Q

SEPTEMBER 21, 2023

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

Automation 130

Automation Promotion Audience Events 130

Convene by PCMA

FEBRUARY 16, 2024

Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Event management platform VenuIQ shared some tips and tricks in a recent blog post, “Best Practices for Marketing Your Event App.” Show off its features. Celebrate launch day.

Event Apps 111

Event Apps Marketing Marketing Registration 111

Advanced Travel and Tourism

AUGUST 12, 2021

Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. If you market your destination in advance, potential customers will see your messaging and remember you for their next trip in a future season.

Booking 246

Booking Marketing Marketing Social Media 246

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Yet many marketers DO question whether or not TikTok should be part of their social media strategy. It’s Experiential Smart marketers use TikTok to showcase more of the experience a visitor can enjoy. Of course not! you’d be correct.

Social Media 169

Social Media Trends Advertising Platform 169

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Solimar International

DECEMBER 1, 2023

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Bizzaboo

MARCH 13, 2023

How To Promote a Virtual Event: 12 Creative Virtual Event Marketing Strategies Want to rock your next virtual webcast or other event ? Keep these virtual event marketing basics in mind as you develop your promotional strategy. This promotion should be front and center when someone visits an event landing page.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media. Update SEO Regularly.

SEO 245

SEO Marketing Marketing Website 245

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. Event marketing can be B2C or B2B in nature.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Traveler's Q

DECEMBER 14, 2023

With the rise of event promotion websites and the increasing number of features, it’s easier than ever to showcase your event in a way that will attract and engage potential attendees. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

Website 130

Website Online Social Media Promotion 130

Hotel Engine

AUGUST 7, 2022

Influencer marketing is a multi-billion dollar industry with no signs of a slowdown. Statistics show that the return on investment for this type of marketing is at least 500 times the initial expense. With this massive potential for ROI, it’s no wonder so many businesses are making room for influencers in their marketing budget.

Promotion 88

Promotion Booking Social Media Audience 88

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. Promote early-bird registration. .

Promotion 88

Promotion Social Media Vendor Audience 88

DCI

DECEMBER 19, 2022

Development Counsellors International (DCI) is pleased to announce the promotion of Hanna Gbordzoe to Vice President of Content & Social. She leads an ever-growing team with her vast knowledge of digital marketing trends. She leads an ever-growing team with her vast knowledge of digital marketing trends.

Promotion 75

Promotion Social Media Public Relations Media 75