DCI

MARCH 22, 2023

In this role, Patience will oversee DCI’s Talent Attraction practice area, which helps cities, states, regions and countries to attract the workforce of the future through custom research and targeted marketing campaigns.  In response to the increasing challenges that communities around the U.S.

Public Relations 87

Public Relations Website Speakers Tourism 87

Bizzaboo

JANUARY 8, 2024

What is the Difference Between Event Branding and Event Marketing? Event branding and event marketing are distinct but interrelated concepts in the event industry. Event marketing focuses on promoting your event to attract attendees and generate interest. Why is Event Branding Important?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

JANUARY 19, 2024

Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — Target your marketing. Plan with purpose.

Prospect 52

Prospect Public Relations B2B Audience 52

Tourism eSchool

NOVEMBER 30, 2022

Your brand is the most powerful marketing weapon your tourism business has at it's disposal. You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business. By Paige Rowett.

Tourism 93

Tourism Tourism Social Media Website 93

Convene by PCMA

AUGUST 25, 2023

Some examples: Chief, for women executive leaders; Hampton, for high-growth founders; Swipe Files, for marketers; and Tech Ladies, for women in tech. And what should event and association marketers take from this trend? Speak their language — don’t use jargon or outdated marketing messages.

Networking 52

Networking B2B Public Relations Events 52

Smart Meetings

JANUARY 1, 2019

Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. Risk Management.

Social Media 279

Social Media Media Consulting Sponsors 279

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Over 82% of PR professionals anticipate the integration of PR and marketing.

Social Media 62

Social Media SEO Public Relations Events 62

DCI

DECEMBER 14, 2021

As cities and regions across the country vie for talent , we are featuring economic development organizations implementing creative talent attraction marketing efforts as part of our Talent Attraction Spotlight blog series. Talent Program at a Glance: Duration : Began in 2009; website relaunched in 2019 . Employee testimonials

Website 52

Website Public Relations Advertising Publishing 52

Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences.

B2B 59

B2B Event Planning Conference Logistics 59

Endless Events

DECEMBER 16, 2019

And after I got through kind of simpler tasks, like answering fan mail, as I grew in that position, they let me work on his marketing summit. From Coca-Cola to Nike bringing their most senior marketing executives to Akron, Ohio to meet with LeBron” “I was on the planning team for that at maybe age 19. .

Networking 194

Networking Events Conference Platform 194

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. David Swanson is a freelancer who covers the events industry for publications including .

Meeting 70

Meeting Publishing Public Relations Planner 70

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 149

Sponsors Logistics Vendor Events 149

DCI

JUNE 14, 2021

Destination marketing organizations worldwide dropped both their agencies and employees who worked to promote them given that travel was at a standstill. There was nothing to promote, and with many DMOs funded by hotel occupancy tax and other public funds, money was tight. Bye-bye budgets. Big news for small groups.

Travel 69

Travel Travel Media Public Relations 69

Crowdriff

JULY 5, 2017

As a result the city’s destination marketing organization, Visit Houston , focused much of its efforts on expanding its partnerships with local businesses, knowing that the travelers would come after. Our second largest international market is Canada, which is about 120,000 visitors, so you can see the difference is pretty large.”.

Social Media 52

Social Media Promotion Website Public Relations 52

DCI

JULY 19, 2021

For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. There is no doubt that economic development and destination marketing have merged closer and closer together during the past 30 years.

Benefits 52

Benefits Advertising Tourism Tourism 52

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 97

Sponsors Logistics Vendor Events 97

Crowdriff

JANUARY 21, 2019

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. While it remains the primary endpoint for most customer interactions, it’s no longer the only venue where marketers can provide information, market their destination or attraction and convert sales.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.

Website 111

Website Automation SEO Prospect 111

The Abbi Agency

JANUARY 31, 2023

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. Imagine the ripple effect that a similar incentive program — and the success stories that are sure to follow — could have for your partner organizations and industries.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Gavel International

JUNE 8, 2021

These factors have made it necessary for marketers to straddle the line between legal requirements and cultural shifts while maintaining control of their brand’s messaging online, including: Website terms of use policies. Social Media Policy for the Public. Cookie policies. Privacy policies. Responsible. Trustworthy.

Social Media 52

Social Media Media Technology Technology 52

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Ask educational presenters to contribute an article about their session topic to an event blog or website. Christine Johnson.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

APRIL 20, 2023

Currently, many event organizers are using online data from attendees to market in an individualized way. The following technologies are related to Web 3.0, BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software. perhaps doing so in exchange for NFTs.

Technology 105

Technology Technology Events Event Marketing 105