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Rethinking Early-Bird Pricing — and Other Time-Honored Registration Strategies

Convene by PCMA

While last-minute registrations spiked during the COVID years, that challenge hasn’t resolved itself. That includes aligning marketing, pricing, and logistics strategies. Another thing late registrants have in common is they tend to be within driving distance of the event, removing the imperative to book air travel in advance.

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Here’s Why Technology Should Be At The Core Of Your Event Strategy

Endless Events

If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Among the most popular in the events industry are corporate budgets, attendee registration fees, partner sponsorships, and/or donations.

MICE professionals

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Venue Sourcing for Event Planners

Stova

Selecting the best venue for your event is one of the most important decisions planners face. File folders and spreadsheets were sufficient in the past, but now planners need sophisticated systems and tools that will track all the necessary details for making decisions between multiple venue options. Leverage technology.

Venue 52
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How to Write an AV RFP that Covers COVID-19 Variables

Smart Meetings

We have many planner friends who say the toughest challenge is planning two meetings in one. PROS : Should another variant hit, you are prepared with a full team, logistics and platform to pivot to a 100 percent virtual event. You can double the registration income. They are right. CONS : Almost doubles the cost of the meeting.

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27 Event Planner Interview Questions

Bizzaboo

In a world where technology, particularly artificial intelligence (AI) , is reshaping the event industry, the role of an event planner has taken on new dimensions. This is precisely why hiring the right event planner can make the difference between a seamless event and one fraught with chaos.

Planner 52
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Maximizing Your Event’s Online Reach: How to Create a Successful Event Website

Traveler's Q

An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. An event website serves as a centralized platform for the promotion, registration, and communication of all event-related information to the attendees.

Website 130
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Experiential Events: The Most Powerful Marketing Tool

Endless Events

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees.

Marketing 296