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Rethinking Early-Bird Pricing — and Other Time-Honored Registration Strategies

Convene by PCMA

While last-minute registrations spiked during the COVID years, that challenge hasn’t resolved itself. But Maritz wanted the report, sponsored by Louisville Tourism, to offer suggestions for working with this behavior rather than against it, to optimize attendance and revenues.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees.

Marketing 296
MICE professionals

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Maximizing Your Event’s Online Reach: How to Create a Successful Event Website

Traveler's Q

An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. An event website serves as a centralized platform for the promotion, registration, and communication of all event-related information to the attendees.

Website 130
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Event Planner Challenges and Opportunities of the Next Decade

Maritz Global Events

There are a lot of things event planners need to be ready for. Here are challenges and opportunities event planners can expect in the next decade. Event Planner Challenges. billion , logistical resources become challenging. Data protection is always on event planners’ minds. Event Planner Opportunities.

Planner 90
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Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success

Bizzaboo

The event team can also build tailor-made go-to-market strategies and content to ensure marketing and sales have what they need to drive registrations, leads, and meaningful follow-up. From creative visionaries to logistical wizards, each role uniquely transforms a simple conference into an impactful and memorable experience.

B2B 59
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Event Management Tools: When Tech Meets Productivity

Endless Events

Whether they’re exhibitors, sponsors, vendors, the B2B partners that are interested in these live events, how to better match them with the live event organizers and with the event properties” “The other piece of what we do is, we have a marketplace”, he continues. “We call it a sponsorship marketplace.

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Corporate Event Planning: How To Host a Memorable Event

Eventtia

Planning the logistics of the event. by establishing an internal event team) or hire a professional event planner to do the job. For example, a music festival fully sponsored by a brand is an external corporate event. Corporate conferences often involve sponsors. In-person, virtual, or hybrid corporate event.