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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

.” — Shereé Whiteley , Copy Director “We’re starting to incorporate AI into the development of audience personas, which makes the whole process more efficient and improves the final product. Marketers are therefore able to efficiently analyze and identify high-quality leads, leading to more effective, tailored lead-activation campaigns.”

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Event Marketing: What the Best Website Builder for Event Planners Looks Like

Bizzaboo

Source: Photo by Andrea Piacquadio Why Bizzabo Offers the Best Event Website Builder Finding the right event website builder can be tough — especially if you don’t have a technical background. Your best bet is to thoroughly research your options, demo products, and find a platform that meets your needs and specifications.

Website 52
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Event Marketing: What the Best Website Builder for Event Planners Looks Like

Bizzaboo

Source: Photo by Andrea Piacquadio Why Bizzabo Offers the Best Event Website Builder Finding the right event website builder can be tough — especially if you don’t have a technical background. Your best bet is to thoroughly research your options, demo products, and find a platform that meets your needs and specifications.

Website 52
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10 Online Community Examples That Have Incredible Events

Endless Events

Moz is an online community for event marketers. Like other communities on this list, they offer exclusive content (their expertise is in SEO and marketing in general) and valuable Q&As. Additionally, their community centers around Moz’s products, such as MozPro and MozBar. We’re here to help.

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6 Steps to Perfect Product Launch Event Planning

Social Tables

A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. The more you can get people talking about the product, both at the event and via social media, the better it’s going to do. A contest held at the event is one good way.