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Why Early Bird Registration Specials Don’t Work and Other Revelations from a New Maritz Study

Smart Meetings

A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner. Almost half, 45% of conference-goers register within four weeks of the event date.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? Give attendees a discount code on the last day of the conference that is only good for the next 30 days. Establishing the conference fee, contracting with the venue and locking the dates will require some effort. Raise your registration fee.

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Why Meeting Planners Should Put Wellness First

Smart Meetings

Traveling for a conference is no longer an excuse to abandon your mental health and physical well-being goals. The Importance of Self-Care Dave Stevens offered a thoughtful example of why planners should be more aware of their personal wellness. “If Give Attendees a Choice Dr. Mushtaq advised planners to build flex time in agendas.

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The Complete Guide to Early Bird Registration for Events

Social Tables

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. What is early bird registration?

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Finding Event Registration Patterns

Convene by PCMA

Registration forecasting for 2023 was the top challenge identified by Louisville Tourism’s Client Advisory Council members. The assessment included analysis of CAC members’ registration data, insights discovered about attendee behavior, and suggestions for how and when this information should be communicated.

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Rethinking Early-Bird Pricing — and Other Time-Honored Registration Strategies

Convene by PCMA

When Maritz studied when 360,000 conference-goers registered for the same 30 trade shows (i.e., While last-minute registrations spiked during the COVID years, that challenge hasn’t resolved itself. For example, only 29 percent of medical and health care conference attendees register late, well below the overall average of 45 percent.

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How Planners Are Celebrating GMID 2022

Smart Meetings

For those who couldn’t make it, you can get a free recording for all registrants to download. Massari continued: “Over the last 12 months, Caesars Entertainment has proudly hosted many conferences at CAESARS FORUM, including PCMA Convening Leaders, Meeting Professionals International’s World Education Congress and Cvent Connect.

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