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Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. Consider speakers for your hybrid event. The post Hybrid: Two Strategies, One Powerful Marketing Product appeared first on Smart Meetings.

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Speaker Trends for This Year’s Business Events

MeetingsNet

The Speaking Industry Benchmark Report produced by AAE Speakers Bureau compiles data from both event organizers and keynote speakers to better understand the issues and trends affecting the speaker-booking process. For many events, speakers will be chosen based on outcomes and relevance versus celebrity alone.

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10 Ideas for Communicating Strategic Ideas Up the Ladder

MeetingsNet

Strategic thinking is one thing, but communicating those thoughts in ways that get listeners to understand your vision and see you as a leader is another. You may have innovative ideas for your events’ marketing, revenue model, or learning formats to achieve your organization’s goals. Here’s some advice.

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How to Market Your Event App

Convene by PCMA

Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Event management platform VenuIQ shared some tips and tricks in a recent blog post, “Best Practices for Marketing Your Event App.” Keep engagement strong. Keep engagement strong.

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DMA West: Going Viral, What’s Trending and Crisis Communication

Smart Meetings

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. 6 Steps to a Viral Marketing Campaign. Crisis Communication. Here are takeaways every meeting professional can benefit from. Shawna Suckow. Tod Maffin.

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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AIME 2024 Knowledge Program Interview with Keynote Speaker, Lisa Ronson

Travel Daily Media

The post AIME 2024 Knowledge Program Interview with Keynote Speaker, Lisa Ronson appeared first on TD (Travel Daily Media) Brand TD. Keynote speaker Lisa Ronson will examine the intricate dynamics of glocalisation’s transformative impact on the global business events industry.