InEvent

JUNE 12, 2023

As digital experiences become increasingly commonplace, virtual event marketing is necessary for companies and organizations aiming to reach their intended audience. With numerous channels available, creating a successful virtual event marketing strategy requires careful planning and execution.

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Virtual Events Event Marketing Marketing Marketing 52

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% of event organizers, with 19.1% What is B2B event marketing?

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InEvent

DECEMBER 20, 2023

In the dynamic landscape of social media, TikTok has emerged as a powerful force in the events industry. Event professionals have recognized TikTok’s potential as a dynamic tool for promoting events and engaging with audiences.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

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Social Media Promotion Media Event Marketing 59

Bizzaboo

AUGUST 7, 2022

Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes and the more powerful your event engine will be in driving revenue. In this guide, we will take a look at the many different forms of determining, measuring, and analyzing event ROI. Event revenue.

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Event Marketing Marketing Marketing Events 98

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Event planning is an umbrella term.

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Preparation Event Planning Certification Human Resources 334

InEvent

JULY 5, 2023

Event marketing is a powerful tool for businesses to engage with their target audience, improve lead generation, and drive sales. However, an event marketing campaign’s success hinges on effectively navigating the marketing funnel; awareness, interest, decision, and action.

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Event Marketing Marketing Marketing Events 52

Endless Events

MAY 5, 2022

Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.

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Event Technology Benefits Technology Technology 317

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.

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Endless Events

JANUARY 14, 2022

In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! 365 community engagement sits at the intersection of these changes.

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Trends Virtual Events Platform Vendor 313

InEvent

APRIL 12, 2024

52% of CEOs have pinpointed event marketing as the top contributor to return on investment, underlining the critical role of Corporate Workshops in today’s business strategy. Moreover, with 81% of event managers pivoting towards virtual formats, the adaptability and innovation in workshop events have never been more essential.

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Events Event Marketing Management Marketing 52

InEvent

APRIL 9, 2024

52% of CEOs have pinpointed event marketing as the top contributor to return on investment, underlining the critical role of Corporate Workshops in today’s business strategy. Moreover, with 81% of event managers pivoting towards virtual formats, the adaptability and innovation in workshop events have never been more essential.

Events 52

Events Event Marketing Management Marketing 52

Endless Events

MAY 9, 2023

If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Simplify Event Planning Events have a lot of moving parts.

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Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.

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ADMEI

NOVEMBER 22, 2023

How Corporate Events Impact Your Reputation as a Company 22 November 2023 You know your company culture inside and out, from familiarity with your own internal language to easily reciting the values your organization holds. Corporate events provide one of the most important opportunities for interaction with your target audience.

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Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. What is Event Branding? What is the Difference Between Event Branding and Event Marketing?

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InEvent

JANUARY 24, 2024

In the dynamic world of event marketing, the ability to generate high-quality leads is pivotal to exhibitor success. Exhibitors rely on an efficient lead generation system to drive business outcomes and maximize their return on investment (ROI).

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Conference Events Event Marketing Marketing 52

Traveler's Q

SEPTEMBER 28, 2023

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. What Exactly is Event Branding?

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InEvent

OCTOBER 13, 2023

One proven strategy is conference marketing, also known as event marketing. Events can drive engagement like no other marketing strategy because they give brands a podium to personally connect with the target user base.

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Conference Marketing Marketing Event Marketing 52

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. This can include your blog, website, email campaigns and more. Paid media refers to marketing content you purchase, such as online ads. Update SEO Regularly.

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Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Will there be enough engaging activities? Be Clear about the Overall Purpose of the Event.

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Networking Attendee Social Media Preparation 368

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

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Audience Attendee Speakers Virtual Events 149

Endless Events

JANUARY 14, 2022

In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. We’re talking about the community model: one of the most exciting event trends of 2022! We’re talking about the community model: one of the most exciting event trends of 2022!

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Trends Virtual Events Platform Vendor 156

Bizzaboo

SEPTEMBER 13, 2023

Are you using LinkedIn as part of your event marketing strategy? Are you wondering how to promote an event on LinkedIn? This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience.

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Promotion Conference Marketing Marketing 52

InEvent

MARCH 31, 2023

Event marketing is one of the best ways of attracting new customers. It helps brands raise awareness and engage with an array of audiences. But most organizations leave one element of their event marketing untapped — the event attendees. Clever marketers leverage guests as brand advocates.

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Attendee Events Event Marketing Audience 52

Eventtia

MAY 31, 2022

If you’re looking for a powerhouse way to engage your customers, generate leads, and build your brand, then hosting a series of killer events is the way to go. And, a majority of marketers agree. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

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Promotion Marketing Marketing B2B 77

InEvent

FEBRUARY 23, 2024

Navigating the complexities of event planning, you understand the importance of a strong online presence. Your event’s website is more than just a digital brochure; it’s the cornerstone of your marketing strategy, the first point of contact with your audience, and a critical tool for driving registrations and engagement.

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Website Planner Registration Online 52

Endless Events

AUGUST 31, 2018

Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Want event more event tips? Subscribe to our blog !

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Certification Virtual Events Event Planning Trade Show 212

Maritz Global Events

MAY 2, 2019

Post authored by Donna Kastner, Founder of Retirepreneur. There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway.

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Event Marketing Marketing Marketing Speakers 45

Endless Events

APRIL 27, 2022

Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtual events, roundtables, webinars, etc. regularly.

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Online Virtual Events SEO Platform 177

Social Tables

SEPTEMBER 14, 2021

Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement? From pre-event to post-event , we’ll explain why engagement matters and what you can do to make it better.

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Social Media Registration Virtual Events Audience 176

InEvent

SEPTEMBER 8, 2022

That’s why we’re spotlighting our community’s most engaged and interactive members with our new series, The EventLand Highfliers. In each episode of The EventLand Highfliers, we’ll highlight one community member doing great things in the world of events, marketing, and tech.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Bizzaboo

JANUARY 17, 2023

After rapidly pivoting to virtual events during the pandemic and refocusing on in-person engagements last year, event professionals today are doing more with less while nursing whiplash. In this article, we’re looking at ChatGPT for event organizers. How To Use ChatGPT for Event Marketing Content.

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Marketing Marketing Social Media Speakers 116

Endless Events

APRIL 20, 2018

We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. If you want to read and hear more about event marketing, why not to subscribe to our blog ? Inbound Marketing: Are You Doing It Right? Events Tackle the Importance of Security. Click To Tweet.

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Marketing Marketing Registration Regulations 259

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.

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Promotion Social Media Vendor Audience 88

Bizzaboo

APRIL 16, 2023

Happy employees make happy companies because they’re more engaged and more productive. Yet across the world, just one out of every five employees is engaged at work, according to Gallup. However, Gallup says that by following employee engagement best practices, companies can boost engagement all the way to 73%.

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Retreat Events Trade Show Logistics 104

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? When used appropriately, dance reels, Taylor Swift memes, cat videos, and the Wes Anderson aesthetic (IYKYK) can help humanize your event’s brand and build loyalty among followers.

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Social Media Media Trends Public Relations 59