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Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.

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How to Successfully Market Your Next Event

Smart Meetings

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. This can include your blog, website, email campaigns and more.

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MICE professionals

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Try Out New Trade Show Booth Ideas

Endless Events

Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World.

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Event Planners & Content Curation: Part 1 – Why You Should Be Blogging During the Corona Crisis

PlannerWire

The event planning industry is going through some real tough times right now. Your greatest source of content for you blog, the inside stories that your readers love, is now drying up. If other blogs in the event organizer space are doing the same, there’s nothing to make them stand out.

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10 Online Community Examples That Have Incredible Events

Endless Events

Moz is an online community for event marketers. Like other communities on this list, they offer exclusive content (their expertise is in SEO and marketing in general) and valuable Q&As. For example, members can also get access to MozLab where they can explore new tools, link explorer, and other SEO-related treasures.

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Your Complete Guide To PR For Events

Eventtia

Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and social media platforms.

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The Ultimate Guide to SEO for Event Marketing: Tips and Tricks From the Experts

Eventtia

Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above.

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