Advanced Travel and Tourism

FEBRUARY 2, 2024

Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics. However, digital marketing has no limitations, as ads can be placed on various platforms and websites.

Marketing 220

Marketing Marketing Advertising Audience 220

DCI

JUNE 20, 2023

Increase Visibility Accessible content is also better for search engine optimization (SEO). Non-native speakers, older adults, and people with low literacy levels also benefit from accessible content. So, make accessibility a priority in your social media marketing strategy and reap the benefits it has to offer.

Social Media 86

Social Media Media SEO Platform 86

Endless Events

APRIL 27, 2022

While events are limited in duration, the 365 community model stretches out the benefits of in-person events throughout the entire year. The reality right now is that most online communities do not live on one designated platform, but are scattered across social media platforms, websites, and podcasts.

Online 177

Online Virtual Events SEO Platform 177

Social Tables

JUNE 1, 2023

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Endless Events

JULY 6, 2018

Thanks to the innate tendency for people to trust peer recommendations, influencer marketing can create a snowball effect to your benefit. Using this, your website could place itself better within search engine rankings. This week, we’ve discussed both an old staple of digital marketing: SEO.

Trade Show 214

Trade Show SEO B2B Automation 214

AltexSoft Travel

MARCH 15, 2021

Thanks to website cookies, collecting feedback and reviews, and providing opt-in preferences, marketers can create a unique personalized experience and build strong relationships with travelers. Recognize your customers’ milestones like anniversaries and birthdays with special loyalty benefits. Personalization. Loyalty Programs.

Benefits 86

Benefits Marketing Marketing Travel 86

Advanced Travel and Tourism

FEBRUARY 2, 2024

Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics. However, digital marketing has no limitations, as ads can be placed on various platforms and websites.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics. However, digital marketing has no limitations, as ads can be placed on various platforms and websites.

Marketing 100

Marketing Marketing Advertising Audience 100

Eventtia

SEPTEMBER 20, 2022

Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals. It is a comprehensive suite for different plans that make up a successful marketing strategy, including a content marketing plan, demand generation marketing plan, SEO marketing plan, etc. Create a buyer persona.

Marketing 62

Marketing Marketing SEO Automation 62

Eventtia

JANUARY 2, 2023

In B2C event marketing where your aim is to attract attendees, you can use marketing techniques that are more gravitated towards communicating personal benefits and driving positive emotions. Also, a great pre-event page may also help with your event site’s SEO performance. In B2B event marketing (i.e. Social Media Marketing.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Eventtia

DECEMBER 20, 2022

Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals. It is a comprehensive suite for different plans that make up a successful marketing strategy, including a content marketing plan, demand generation marketing plan, SEO marketing plan, etc. Create a buyer persona.

Marketing 48

Marketing Marketing SEO Automation 48

Stova

MARCH 25, 2024

On top of your internet research and website skimming, check out popular review sites like G2 and Capterra and take note of what others are saying about a potential supplier's user-friendliness, support, and how long they've worked together. Drawing people into your event often starts with a great-looking event website.

Registration 40

Registration Social Media Event Apps Website 40

Solimar International

NOVEMBER 9, 2021

It is also beneficial for SEO purposes, targeting certain terms, and this increases visitation to your website and builds authority on the web. DMOs can sensitively guide these story lines, reacting, engaging, and involving users (including influencers) and stories that benefit their preferred narrative and target market.

Marketing 98

Marketing Marketing Social Media SEO 98

Bizzaboo

APRIL 27, 2023

There are a variety of benefits that come with CSEP Certification. For details on the structure of the exam and testing periods — and to learn more about the online event planning classes — check out the ILEA website. To keep up to date with industry best practices, those with CSEP certification must re-certify every five years.

Certification 98

Certification Event Planning Trade Show Planner 98

Eventtia

OCTOBER 19, 2022

Here are tips on how to book these speakers: Visit speaker websites – Check websites like SpeakerHub and the National Speaker Association. These websites specialize in featuring well-vetted and superb influential speakers. Avoid the common mistake of performing outreach using a general contact form on a website.

Marketing 62

Marketing Marketing Affiliate Speakers 62

AltexSoft Travel

JULY 14, 2022

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Those are websites that sell all sorts of travel products, separately or packaged in bundles. Then, it’s resold on a markup or commission basis via their own websites.

Travel 105

Travel Travel Affiliate Booking 105

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In the hospitality industry, it means that the hotels’ inventory, rates, and availability are pulled from their own websites and/or OTAs they work with and displayed in one place.

Hospitality 119

Hospitality Advertising Website Booking 119

Eventtia

AUGUST 12, 2022

A brand can benefit from partnering with an influencer that shares or mentions their product or services in a positive way on social media. Search Engine Optimization (SEO). These are easy tactics to use to build engagement, drive website traffic, and raise brand awareness. Did your website see a boost in traffic?

Marketing 62

Marketing Marketing Social Media Audience 62

Bizzaboo

JUNE 2, 2021

There are a variety of benefits that come with CSEP Certification. For details on the structure of the exam and testing periods—and to learn more about the online event planning classes—check out the ILEA website. CPCE: Certified Professional in Catering and Events. What Is The CPCE Certification? What is the CTSM certification?

Certification 98

Certification Event Planning Trade Show Events 98

Eventtia

APRIL 1, 2022

Many sponsors still don’t grasp the benefits of virtual events, and thus, they often fear limited exposure. While one of the key benefits of hosting a hybrid event is the fact that you can access a larger audience base from all around the world, this benefit can also be a double-edged sword.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

PlannerWire

JUNE 5, 2020

There are many sources of content and don’t be shy in visiting other event planner websites. Just like a museum curator, it’s all about putting relevant information in to context. Explaining view points and expanding on what’s being discussed. Take a look at their posts and find one that catches your eye.

Planner 52

Planner Social Media SEO Media 52

Social Tables

APRIL 23, 2019

Why event names are important Besides the benefits we’ve already mentioned, event names are your event’s first impression. For SEO purposes, choose something that still has an available URL. The less SEO competition starting out, the better. Do you know how to choose an event name? Research what’s already out there.

SEO 139

SEO Events Audience Social Media 139

Hotel Engine

AUGUST 11, 2022

Rather than visiting a third-party website to view reviews and hotel information, travelers can find everything they need right on Google. For that reason, it’s crucial that modern hoteliers understand how Google hotel reviews work and how to use the platform to their benefit. Website URL. Create a Google Listing For Your Hotel.

Prospect 52

Prospect Booking Platform Website 52

Eventtia

AUGUST 3, 2022

They are also usually integrated into an event website and onsite check-in, allowing for a seamless customer experience. Here is what you need to account for: Manager payroll Event sign-in and registration (using electronic signatures ) Website and tech-related costs Public and regulatory consultations. Marketing and promotion costs.

Events 62

Events Event Planning Virtual Events Venue 62

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? 5 Ways To Leverage Existing Channels There are a few benefits to using your existing marketing channels to promote your upcoming event.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? 5 Ways To Leverage Existing Channels There are a few benefits to using your existing marketing channels to promote your upcoming event.

Promotion 52

Promotion Registration Social Media Sponsors 52

Tourism eSchool

OCTOBER 28, 2021

Top 10 Tourism Website Marketing Fails and How to Fix. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality. By Paige Rowett. How to Fix.

Website 52

Website Tourism Tourism Marketing 52

Tourism eSchool

JULY 28, 2021

Once published, your listing will then appear on relevant distributor website(s) who use the ATDW’s listing to populate their tourism experiences on their website. It can increase visitors to your tourism website. Tourism Australia’s Consumer Website australia.com. Destination Websites. Some Council websites.

Online 87

Online SEO Website Tourism 87

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. Your website is more than a pile of documents.

Website 111

Website Automation SEO Prospect 111

Tourism eSchool

DECEMBER 20, 2022

Key Benefits of Passion-Interest Marketing High Yielding Visitors. The Snowy Valley's Destination Website has some awesome copy on their homepage that really speaks to the benefits of their destination - love it! Set up landing page on your website for all information relating to a specific interest.

Travel 52

Travel Travel Website SEO 52

AltexSoft Travel

MAY 13, 2021

Research shows that travelers visit around 38 sites when planning a trip and they end up visiting OTAs, metasearch sites, and supplier websites to review their options. Some also check hotel’s own websites to see if the proposition is better there. But those direct channels receive their visits. Here’s how it works. Source: Mirai.

Booking 69

Booking Website SEO Vendor 69

Tourism eSchool

OCTOBER 9, 2021

What are the benefits of a Google My Business Profile? The major benefit is simple. Consider your Profile as a mini version of your website, so make sure you optimise all of the available attributes. Important not to touch the Website Tab (as this will take you through the steps to create a new website for your business).

Management 91

Management Publishing Tourism Tourism 91

AltexSoft Travel

JANUARY 31, 2020

But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. Direct sales bring an airline a lot of benefits, like customer data and the ability to market products using this data. Google’s top rank without any SEO, how’s that?

Airlines 121

Airlines Advertising Marketing Marketing 121

Stova

MARCH 17, 2023

The Attendee Perspective Listen closely and think carefully about the benefits of attending your event from the attendee's perspective. Make the benefits clear and simple. Think about the best way to communicate the vision and benefits of your event in a couple of sentences, or in 60 seconds. What are their pain points?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Stova

MARCH 23, 2023

What are the benefits of virtual and hybrid events? Make a great first impression with a stunning, brandable, SEO-optimized event website that integrates with Google Analytics. Conduct video interviews with speakers and post them on your blog and event website. Reap the benefits of epic virtual/hybrid events.

Audience 40

Audience Speakers Online Event Technology 40

AltexSoft Travel

JANUARY 13, 2022

Connectivity with these players allows AA platforms to reach the end customer and drive bookings to the website. An extranet is a website within your website available to a specific group of users. The indirect way to get rental inventory on your website is by partnering with a bed bank. Property connection via extranet.

Booking 52

Booking Banking Website Platform 52

AltexSoft Travel

JUNE 21, 2023

ADR benefits The ADR provides various beneficial insights, from evaluating overall room or property revenue performance to informing competitive analysis and pricing strategy. Limitations of ADR Despite its numerous benefits, it’s essential to consider the limitations of ADR as well.

Hospitality 52

Hospitality Management Booking Networking 52