Smart Meetings

AUGUST 22, 2022

The world of cryptocurrencies is marked by varying sentiments across the board, from talk of its advantages and benefits to feelings of skepticism and hesitance. There are more subtle benefits to be had, which can be used by the future-ready meeting professional wanting to explore a new way of conducting business.

Benefits 246

Benefits Meeting Planner Entertainment 246

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Research shows that customers prefer supporting businesses associated with charitable causes and are willing to pay more for products and services contributing to humanitarian efforts.

Marketing 192

Marketing Marketing Travel Travel 192

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 211

Marketing Marketing Social Media Manufacturing 211

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 204

Marketing Marketing Advertising Audience 204

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content? Read on to find out.

Benefits 181

Benefits Tourism Tourism Social Media 181

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content? Read on to find out.

Benefits 174

Benefits Tourism Tourism Social Media 174

Smart Meetings

OCTOBER 2, 2018

And when stress is low, focus is possible, which fosters more productive meetings. Science is backing up what many have long suspected: access to nature boosts productivity. The post 4 Feel-Good Benefits of Outdoor Meetings appeared first on Smart Meetings. Schedule walking meetings. View this post on Instagram.

Benefits 250

Benefits Meeting Venue Production 250

One10 Marketing

FEBRUARY 19, 2024

Benefits of a Well-Designed Incentive Program Think of incentives as the essential gears in your business’s sals engine. This healthy sense of competition can result in improved output and productivity. This could include expanding into new markets, improving customer retention, and increasing sales of high-margin products.

Incentives 52

Incentives Benefits Production Organization 52

Best Corporate Events

FEBRUARY 16, 2022

If your organization is thinking about leadership training too narrowly, you could be missing out on big opportunities to improve communication, collaboration, and productivity across your enterprise. Today’s Uncertain Labor Market. Leadership training can benefit virtually every employee in an organization in some way.

Training 109

Training Benefits Communications Communications 109

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Blue Spark Event Design

MARCH 1, 2024

Making a lasting impression on your audience during a product launch involves strategic thinking, innovation, and flawless implementation. At Blue Spark, we love creating lasting impressions for our clients and their new products or services. Incorporate these steps for a powerful product launch. Want to see examples?

Production 52

Production Social Media Audience Proposal 52

Leonardo

DECEMBER 15, 2021

Throughout 2021 we created new partnerships, expanded existing ones, and rolled out new product enhancements. MARKETING INSIGHTS: Five lessons from HEDNA about the future of distribution. Planning for Reopening: Third-Party Travel Marketing in COVID Recovery. 4 ways travel channels can benefit from room media feeds.

Production 81

Production Marketing Marketing Automation 81

All Conference Alert

JUNE 7, 2024

Whether you’re a tech expert or just starting to explore AI, you’ll get a lot of benefits and find opportunities at AI Conferences. Let’s dive into details of what AI conferences are, what are the benefits of attending and where you can find the top artificial intelligence conferences. Let’s get started! What is an AI conference?

Benefits 59

Benefits Conference Healthcare Manufacturing 59

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. See “Benefits Over Features” below for more.)

Marketing 98

Marketing Marketing Prospect Affiliate 98

Blue Spark Event Design

OCTOBER 3, 2022

Companies also utilize events to connect with shareholders externally by participating and producing trade shows or corporate events to entice current and future clients to purchase more of their product or service or announce a new product all together. Creative ideas, creative solutions, and brand marketing.

Benefits 98

Benefits Planner Trade Show Insurance 98

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

AltexSoft Travel

JANUARY 30, 2023

Closed user groups (CUGs) in the travel industry refer to a group of individuals or companies that can access exclusive rates and deals on travel products and services. For example, the Resort Inventory Group, which we’ll cover further, aggregates many membership clubs for hotels to distribute their products. Travel clubs.

Benefits 97

Benefits Travel Travel Booking 97

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. Getting sponsors is one of the most important parts of the event’s pre-production. However, recruiting sponsors requires an entirely different marketing campaign.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Tourism eSchool

DECEMBER 12, 2022

In order to minimise the impact of seasonal trends, business owners need to think of parts of their business they can control to generate demand when it’s not typically sought after by the market. Email marketing really comes into it’s own when sales or bookings are slim pickings. Build your email database all year round.

Tourism 97

Tourism Tourism Marketing Marketing 97

Solimar International

DECEMBER 1, 2023

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Advanced Travel and Tourism

APRIL 16, 2024

SANDRA CARVAO Chief of Market Intelligence & Competitiveness, World Tourism Organization (UNWTO) “Jack be nimble, Jack be quick…” Since 2020, destination marketers have had plenty of practice with skills like pivoting and flexibility. Watching consumer travel trends to stay ahead of the curve is essential for a nimble organization.

Travel 179

Travel Travel Tourism Tourism 179

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Eventtia

SEPTEMBER 27, 2023

Research shows that “86% of businesses have used SMS marketing to text their customers in the past year––a 56% increase in SMS adoption from the previous year.” Here are several benefits of using SMS communication for retail events. Benefit #2. Benefit #3. Benefit #4. Benefit #5. Benefit #6.

Retail 48

Retail Communications Communications Benefits 48

Solimar International

MAY 23, 2022

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet. But, what is digital destination marketing? Campaign agility.

Marketing 98

Marketing Marketing Social Media Online 98

Smart Meetings

DECEMBER 19, 2023

Companies and customers have utilized these exhibitions to buy and sell products and exchange ideas globally. Talking the Talk and Walking the Walk Circularity is a concept that refers to the idea of designing products and systems in a way that eliminates waste and promotes the reuse of resources. On average, events produce 2.5

Trade Show 246

Trade Show Sustainability Promotion Certification 246

Bizzaboo

MAY 14, 2023

With that in mind, let’s look at some of the benefits of in-person events and examine four key reasons why today’s best events teams are putting most of their eggs into the in-person conference basket this year. 7 Benefits of In-Person Events In-person events can provide various benefits that are difficult to replicate through virtual means.

Benefits 59

Benefits Conference Remote Platform 59

Gavel International

JUNE 26, 2023

That’s not to say, however, that AI doesn’t benefit productivity in the workplace. Organizations should be aware that AI is a tool intended to aid in employee efficiency and productivity but is a poor substitute for a human worker. Provide AI as an option to enhance productivity after they have exhausted other measures.

Benefits 52

Benefits Social Media Technology Technology 52

Convene by PCMA

APRIL 14, 2023

PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. In the beginning of the year, we set out a marketing plan that rolls up to our strategic goals. Right now, that attention funnel is extremely choppy.

Marketing 98

Marketing Marketing Trade Show Registration 98

Travel Daily Media

MAY 2, 2023

The post Oman Air participates in Arabian Travel Market 2023 appeared first on TD (Travel Daily Media) Travel Daily. Oman Air participates in Arabian Travel Market (ATM), the region’s leading international travel and tourism event. The post Oman Air participates in Arabian Travel Market 2023 appeared first on Travel Daily.

Marketing 52

Marketing Marketing Travel Travel 52

Eventtia

SEPTEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

Marketing 62

Marketing Marketing SEO Automation 62

ITA Group

JULY 29, 2021

Advice for Communicating During the 3 Stages of To-Partner Channel Marketing. Additionally, a well-constructed channel incentive program can achieve a variety of results, including highlighting new products, liquidating old inventory, identifying new market opportunities to drive leads and, of course, increasing sales.

Communications 98

Communications Communications Marketing Marketing 98

Creative Group Inc

SEPTEMBER 1, 2021

By attracting participants who are interested in your product, trade shows pull in naturally vetted target audiences and create a productive selling environment. With technology, it’s easy to measure the many benefits of trade shows, and the return on investment grows greater when sponsorship dollars provide financial offset.

Trade Show 52

Trade Show Benefits Vendor Sponsors 52

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

AltexSoft Travel

OCTOBER 12, 2023

From analyzing real-time data to making forecasts about future trends, these systems provide functionality for staying ahead in a dynamic hospitality market. At its core, it’s about using real-time data to make informed decisions, ensuring the right products and services are sold to the right consumer at the right price and time.

Management 52

Management Production Automation Booking 52