Remove Benefits Remove Event Marketing Remove Organization Remove Prospect
article thumbnail

Event Marketers, Get Specific — or Don’t — With Your Messaging

Convene by PCMA

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Make the abstract more concrete.

article thumbnail

12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 259
article thumbnail

How to Use Social Proof to Market Your Event

Convene by PCMA

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). See “Benefits Over Features” below for more.) Showcase past attendees.

article thumbnail

Hybrid Event Marketing Strategies and Ideas: The 2022 Guide

Eventtia

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Consider: Identify the different time zones of your prospective attendee. your speaker).

article thumbnail

Amplifying Your Event Promotion: How to Use Automated Email Campaigns for Maximum Impact

Traveler's Q

Organizing an event is a challenging task that requires a lot of effort and planning. However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Post-Event Marketing Post-event marketing is just as important as pre-event marketing.

article thumbnail

Beyond Discounts: 7 Innovative Strategies To Build Event Sponsor Incentives 

Bizzaboo

Exclusive Networking Events or Experiences Providing exclusive networking opportunities — like VIP dinners, private workshops, and behind-the-scenes tours — can help sponsors develop meaningful connections with prospects while increasing brand visibility.