Event Marketers, Get Specific — or Don’t — With Your Messaging
Convene by PCMA
APRIL 24, 2023
As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Make the abstract more concrete.
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