Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Are they focused on advancing their standing within their organization?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. Get your event planning template and checklist. What Is Event Marketing? Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Track your results with KPIs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Bizzaboo

MAY 24, 2023

More than ever, event marketers are challenged to stand out. With so many virtual events filling inboxes and eating up calendar space, you must get creative with your invitation emails. Whether hosting a virtual event or getting back to in-person events , your event email invitation is your ticket to convincing and converting.

Event Marketing 98

Event Marketing Marketing Marketing Affiliate 98

Convene by PCMA

JANUARY 9, 2024

A center of excellence is a “standard operating process and a team structure for your total events program,” Rachel Andrews, senior director of meetings and events, marketing, for Cvent explained at the opening of the session “Strategy + Structure = Success: Building an Event Center of Excellence Within Your Company.”

Organization 52

Organization Training Banking Registration 52

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Social Tables

FEBRUARY 23, 2023

Whether you are fundraising for a massive organization like the Red Cross, or raising money for a local animal shelter, this post is for you. We’ve created a list of fun, fresh, and successful fundraising event ideas we absolutely love. Discover exciting fundraising event ideas that bring in big bucks!

Organization 78

Organization Social Media Sponsors Events 78

Eventbrite

MAY 21, 2019

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. The post The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.

Event Marketing 97

Event Marketing Marketing Marketing Events 97

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is event marketing automation?

Automation 77

Automation Event Marketing Event Planning Marketing 77

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Eventtia

JUNE 2, 2023

Planning an event is difficult. Event planning and organizing a fairly small meeting involving just five participants can be quite a challenge, especially if this is your first time. However, although event planning can certainly be challenging, it also can be exciting and worthwhile. Can you imagine the headache?

Organization 91

Organization Social Media Insurance Events 91

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

Audience 306

Audience Virtual Events Communications Communications 306

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 296

Marketing Marketing Audience Social Media 296

Eventtia

APRIL 1, 2022

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. your speaker). Effective Ticketing/Pricing Strategy for Both Audiences.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Smart Meetings

OCTOBER 18, 2023

According to Tejado, Amex GBT’s workforce is more than 90% remote, something he said also benefits the company because it grants them a larger pool of potential employees. The Importance of Event Measurement One section of the forecast Tejado paid particular attention to is the use of measurement among event marketers.

Remote 246

Remote Trends Social Media Event Marketing 246

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 264

Marketing Marketing Social Media Advertising 264

Endless Events

FEBRUARY 28, 2023

And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. You don’t have to get fancy here: use the marketing channels you’re already using to promote your business.

Sponsors 304

Sponsors Fashion Promotion Virtual Events 304

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. A panel is not a two-way conversation,” Lathan says, adding that many attendees are seeking networking opportunities at events. “A

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Meeting Panel Attendee Online 246

Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. By harnessing the power of social media, event planners can create a more engaging and interactive experience for attendees, both during and after the event. With nearly 4.5 With nearly 4.5

Social Media 130

Social Media Media Attendee Promotion 130

Bizzaboo

MAY 27, 2024

Despite this, less than 10% of event organizers prioritize DE&I and sustainability initiatives. I think attendees should definitely hold organizers accountable,” Gotsis said. They should hold organizers to a higher level of expertise and attention to those topics.” Kayla Drake Director of Field Marketing Apollo.io

Sustainability 90

Sustainability Events Panel Trends 90

Bizzaboo

AUGUST 31, 2021

Whether as an integral part of your hybrid strategy or a fully online experience, digital-first provides countless benefits and allows you to adapt your event strategy to changing circumstances and opportunities with ease. Flexibility is key for our customers and partners.

Event Marketing 52

Event Marketing Marketing Marketing Platform 52

Smart Meetings

JANUARY 6, 2022

New CEO Eric Lochner, who was previously president and CEO of Steele Compliance Solutions, saw the combination as a benefit for meeting professionals looking for seamless solutions. “We Capabilities include: Event Marketing Website and Registration to create a seamless attendee journey from beginning to end.

Platform 264

Platform Financial Services Registration Virtual Events 264

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. See “Benefits Over Features” below for more.) It’s a little different for events, but the same idea applies.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Traveler's Q

SEPTEMBER 28, 2023

In this article, we explore the importance of event branding and the impact it can have on your business’s success. We’ll discuss key strategies for creating a memorable event brand, as well as some of the benefits that can be gained from investing in this crucial aspect of your marketing plan.

Social Media 130

Social Media Event Apps Sponsors Website 130

Traveler's Q

SEPTEMBER 21, 2023

Organizing an event is a challenging task that requires a lot of effort and planning. However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Post-Event Marketing Post-event marketing is just as important as pre-event marketing.

Automation 130

Automation Promotion Audience Events 130

Smart Meetings

JANUARY 5, 2022

The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. The agency has also added a new line of specialty government and non-profit event services.

Events 244

Events Vendor Government Networking 244

Eventtia

MAY 27, 2024

Cvent’s platform enables organizations to create and manage events of all sizes, ranging from small meetings to large conferences and trade shows. What companies use Cvent Many companies across various industries use Cvent for their event management needs. Is Cvent free? How much does Cvent cost? Look no further.

Registration 62

Registration Retail Platform B2B 62

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software.

Technology 105

Technology Technology Events Event Marketing 105

Smart Meetings

MARCH 18, 2022

Building a dream team is vital to making sure you know how to make a difference and ensure a smooth-running event. It’s remarkable how much of a productivity kicker an organization gets from top talent. Having the right trade show staff projects an image of your organization as a professional environment. Maximize Productivity.

Trade Show 246

Trade Show B2B B2C Training 246

ADMEI

NOVEMBER 22, 2023

How Corporate Events Impact Your Reputation as a Company 22 November 2023 You know your company culture inside and out, from familiarity with your own internal language to easily reciting the values your organization holds. Every attendee walks away from an event with a clear perception of the company that hosted it.

Destination Management 186

Destination Management Vendor Events Attendee 186

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Keep the event concise and select a venue that is easily accessible with nearby parking and transport connections.

Networking 367

Networking Attendee Social Media Preparation 367

Bizzaboo

FEBRUARY 4, 2024

With the right solution, event teams can seamlessly collaborate and automate processes to bake more efficiency into their workflows — and set the stage for a successful event. What is Event Scheduling Software? Event scheduling software is a digital tool that helps event teams plan and organize events efficiently.

Registration 59

Registration Automation Sponsors Trade Show 59

Traveler's Q

NOVEMBER 2, 2023

This article will share expert tips and advice for using technology at your event, highlight the latest event tech trends, and provide a handy event tech checklist to make your next event a roaring success. The Benefits of Using Event Technology Event technology has become an essential component of modern-day events.

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Event Technology Technology Technology Social Media 130