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Marriott Plans to Win War for Talent by Emphasizing Culture

Smart Meetings

But the Marriott management team understands that to ensure meeting professionals, attendees and leisure travelers have the most positive experience possible, that bell person needs to be immersed in the culture of the 95-year-old company. The company is offering more job shares that include some level of benefits. “In Julius Robinson.

Culture 243
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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296
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Why Representation In Marketing Matters

Dana Communications

To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript. There is no lack of industry research on the importance of representation in marketing. The Purpose.

Marketing 209
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Traveling with a Purpose: Marketing Strategies Supporting Charitable Causes

Dana Communications

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. In this way, the act of pampering oneself benefits the greater community. Cause marketing involves leveraging Corporate Social Responsibility to support a cause close to customers’ hearts.

Marketing 192
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Power of Partnership Stewardship Summit (POPS)

Smart Meetings

15th through the 18th is a collaboration between Tourism Cares, Cultural Heritage Alliance, Inc., Cultural & Heritage Marketing Council. Jones, founder and CEO of Cultural Heritage Economic Alliance, Inc. The Power of Partnership Stewardship Summit (POPS) is taking place in Richmond, Virginia, on Oct.

Tourism 257
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Maximizing Sales: Understanding the Benefits of Sales Incentive Programs

One10 Marketing

Benefits of a Well-Designed Incentive Program Think of incentives as the essential gears in your business’s sals engine. This could include expanding into new markets, improving customer retention, and increasing sales of high-margin products. But how can you effectively motivate them?

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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?