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Why Representation In Marketing Matters

Dana Communications

To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript. There is no lack of industry research on the importance of representation in marketing. The Purpose.

Marketing 209
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Traveling with a Purpose: Marketing Strategies Supporting Charitable Causes

Dana Communications

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. In this way, the act of pampering oneself benefits the greater community. Cause marketing involves leveraging Corporate Social Responsibility to support a cause close to customers’ hearts.

Marketing 192
MICE professionals

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Accessible Tourism – Truths, Tips & Trends

Dana Communications

Who benefits from accessible tourism? In fact, it’s quite likely that you or someone you know can benefit from more inclusive travel now or will in the foreseeable future. sensory-friendly live performances, barrier-free arts & culture destinations and boundless playgrounds, as well as accessible recreational trails and parks.

Tourism 225
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DMA West: Going Viral, What’s Trending and Crisis Communication

Smart Meetings

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. Here are takeaways every meeting professional can benefit from. 6 Steps to a Viral Marketing Campaign. Crisis Communication. Shawna Suckow.

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How Every Employee Can Benefit from Leadership Training

Best Corporate Events

If your organization is thinking about leadership training too narrowly, you could be missing out on big opportunities to improve communication, collaboration, and productivity across your enterprise. It’s about improving “people skills” as opposed to technical skills, answering questions such as: How do I communicate more effectively?

Training 109
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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?

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Why Organizational Culture Matters (and 6 Success Factors to Make It Work)

ITA Group

Why Organizational Culture Matters (and 6 Success Factors to Make It Work). A growing body of research suggests that having just a few disengaged employees can sow the seeds of negative culture and negatively impact the performance of a whole organization. But what’s the real, tangible benefit of investing in organizational culture?

Culture 94