article thumbnail

Leverage the B2B Customer Experience to Win and Strengthen Brand Loyalty

Gavel International

This is especially important when it comes to companies that sell products or services to other companies – business-to-business (B2B) sales. When you court B2B customers, you need to consider that these buyers are often held to a specific budget, and they are under pressure to demonstrate the value of the product or service they select.

B2B 52
article thumbnail

The Line Between Attendee Data and Privacy

Endless Events

The social contract of attending a B2B event is based on visibility. The case I make for B2B events is that no one bats an eye about the idea that you put your name and where you live around your neck.” I put data privacy agreements in all my contracts,” shares Will. The vast majority don’t,” he says. The reason?

Attendee 156
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

FICP 2023 Empowered Members for a Future Beyond the Horizon

Smart Meetings

Samantha Jordan, a futurist and consultant with Future Today Institute, led a discussion with industry leaders and explained that companies, including major retailers, are already using the tool to negotiate contracts. She reported that attorneys who work with these companies say they like the experience better than negotiating with a human.

Insurance 263
article thumbnail

Global Travel Collection UK makes leadership promotion at Colletts Collection

Travel Daily News

LONDON – Global Travel Collection UK announces the promotion of Jennifer Hartnett to Head of Contracting at Colletts Collection, the luxury B2B tour division at Colletts Travel. In her new role, Hartnett will oversee the growth of Colletts Collection, including contracting, tour operations and marketing for the business.

article thumbnail

Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues. Establishing the conference fee, contracting with the venue and locking the dates will require some effort.

article thumbnail

Experts: Travel Industry Could Coast Through Recession

Smart Meetings

Oxford Economics’ Savelli explained that during past recessions, room demand overreacted, with sometimes twice as much of a contraction as the economy overall. Let’s take a deeper dive into why events and business travel might float above the turbulence. Travel Priorities First, some history. Those were special circumstances, he said.

Travel 246
article thumbnail

Shed the Masks and Bring in the Sound and Lighting

Smart Meetings

We saw event production contracts go from thriving to nearly all events cancelled, scaled way back or transformed into virtual in a matter of hours or days. Big B2B conventions and trade shows may become a thing of the past, at least in the near term. The Covid-19 pandemic was not their fault, but business is business.

Remote 246