Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. This enables us to either align with or challenge those findings in our marketing approach. Generative AI is useful when brainstorming — it can suggest different words, headline structures, or industry terms, and that sends my mind in different directions.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

JUNE 29, 2022

The recent surge in “revenge travel” has been met with burnt out staff and slow service. Travel restrictions are being lifted around the world , drawing in even more tourists from abroad and more professionals to events. Planners can expect a more automated lobby in the future, hopefully reducing delays. Flexible Schedules.

Hospitality 225

Hospitality Trends Remote Automation 225

Traveler's Q

DECEMBER 14, 2023

This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials. Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic.

Website 130

Website Online Social Media Promotion 130

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Last year, the clear path the travel industry once had was swept away. This was largely due to the COVID-19 pandemic uprooting the status quo for both international and domestic travel. The Challenges of Marketing to Travelers.

Benefits 86

Benefits Marketing Marketing Travel 86

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

DCI

DECEMBER 21, 2022

Destinations must think critically about how they connect with travel advisors, especially with the prevalence of OTAs who compete for attention. It’s the human touch, however, that distinguishes how destinations can create successful relationships with individual travel advisors. It’s not just during the holidays. Keep it Personal.

Travel 84

Travel Travel Social Media Automation 84

Endless Events

MAY 5, 2022

It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. They require no travel and do not produce as much waste. As event platforms took over the event tech market, community marketing has become the next big thing in the event space.

Event Technology 317

Event Technology Benefits Technology Technology 317

Convene by PCMA

DECEMBER 19, 2023

Examples include wearable tech capable of capturing real-time data that promises to revolutionize how organizers gather insights into attendee behavior, software solutions that automate various aspects of event planning and thus increase planner efficiency, and a service that offers web-based augmented reality activations.

Trends 130

Trends Social Media Events Media 130

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Leonardo

DECEMBER 15, 2021

MARKETING INSIGHTS: Five lessons from HEDNA about the future of distribution. Planning for Reopening: Third-Party Travel Marketing in COVID Recovery. Your recovery plan should include a mix of all distribution channels: here’s how you should be updating your travel channel listings. Magnuson Hotels. The Set Collection.

Production 81

Production Marketing Marketing Automation 81

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Flights and travel. Increase Social Media Presence. # Event revenue.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. On one hand, digital is quickly becoming the most frequently used type of marketing and virtual sales strategy and is utilized more often than ever before.

B2B 52

B2B Marketing Marketing Automation 52

DCI

AUGUST 19, 2021

For smaller and medium-sized DMOs, measuring ROI from digital marketing efforts is a challenge. If your destination marketing budget doesn’t have room for these advanced measurement products, you can still track the impact of campaigns, channels and engagement, and you can do it for free. viewing DMO social media accounts.

Marketing 73

Marketing Marketing Automation Advertising 73

Tourism eSchool

SEPTEMBER 19, 2021

Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Word of mouth marketing doesn’t just mean customers leaving great reviews on TripAdvisor. 5 Ways to Pivot your Tourism Experience for Post-COVID Traveller. Ask customers to share.

Online 90

Online Tourism Tourism Social Media 90

Smart Meetings

DECEMBER 28, 2018

MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce. Travel Tech: Biorecognition could eliminate lengthy screening lines at airports.

Trends 240

Trends Automation B2B Events 240

Traveler's Q

MAY 1, 2023

Event branding refers to the process of utilizing marketing assets to strategically increase the awareness of your brand, as well as the memories associated with it in the minds of your target audience. With the rise in popularity of virtual events, digital event branding has become a crucial aspect of marketing a successful event.

Social Media 130

Social Media Website Audience Events 130

DCI

AUGUST 11, 2022

And unlike traditional media, it comes with a dashboard that gives you control over your marketing. Digital paid media is where it’s all happening, but we know it isn’t easy to master. Respect and Revere AI and automation. It’s so much more than banner ads on a website. Enlightening.

Media 99

Media Advertising Automation Social Media 99

AltexSoft Travel

JULY 14, 2022

In the last few years (and especially after the pandemic), travel trends have dramatically shifted and multiple studies prove it. TripAdvisor‘s “Travel in 2022: A Look Ahead” Report. Moreover, half of Gen Z respondents said they want to get out of their comfort zone and crave a sense of risk and excitement while traveling.

Travel 105

Travel Travel Affiliate Booking 105

Smart Meetings

SEPTEMBER 25, 2018

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. 60 percent of travelers post on social media daily. Itineraries catered to friend-group travel, LGBTQ travel and solo travel are trending.

Communications 153

Communications Communications Trends Social Media 153

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? Or, you can run targeted campaigns by using the Marketing Mail product selectively.

Marketing 130

Marketing Marketing Advertising Audience 130

Endless Events

FEBRUARY 23, 2018

For instance, could you give a one-of-a-kind travel experience to your audience without them leaving their seats? Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. Avoid These Marketing Missteps. However, technology alone won’t cut it.

Events 233

Events Automation Venue Certification 233

Endless Events

NOVEMBER 24, 2021

logistics : event registration, shipping, paper materials, travel, and attendee communication. marketing efforts : reach your audience through ads, social media, and email marketing. Today, it enables us to reach global audiences and automate many processes, all in a cost-effective way.

Technology 334

Technology Technology Event Technology Platform 334

AltexSoft Travel

MAY 5, 2020

The crisis is hitting the travel industry hard, there’s no doubt about it. In fact, the global revenue for the travel and tourism industry is earning around 34.7 7 actions your travel company can take in the crisis. Take the time to reassess why your company launched in the travel sector in the first place.

Travel 86

Travel Travel Social Media Communications 86

Endless Events

JUNE 22, 2018

This guide lists two of the most common marketing tools and how to work with event marketing software. Marketo, for example, makes automation with other platforms easier. Teams handling travel management can also use various software to sync their team’s travel details with registration data. Click To Tweet.

Trade Show 218

Trade Show Promotion Social Media Venue 218

Endless Events

APRIL 27, 2018

Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. Market integration and globalization are of course at the top, since innovation and competition comes from all over the world. Traveling Abroad?

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

Social Tables

JUNE 29, 2023

Communications Manager: The communications manager is in charge of marketing for the event. Promote the event Once your event website is set up, and tickets are ready to sell, kick off your marketing efforts. Invite local media outlets, such as city and local press, to attend the event or join a social media Livestream.

Event Planning 78

Event Planning Social Media Vendor Advertising 78

AltexSoft Travel

JUNE 25, 2022

In 2019, the travel and hospitality industry accounted for a whopping 10.3 Besides, due to the specific nature of the industry with high-value one-off payments, a big number of businesses across the world, and rapid customer consumption of services, the travel and hospitality sector is a huge target for fraud. percent of global GDP.

Travel 52

Travel Travel Insurance Airlines 52

Crowdriff

JUNE 28, 2018

When it comes to using social photos and videos in marketing, it can be tricky trying to figure out what’s “ok” to do and what’s not. After all, different regions have different laws, and different social networks have different terms. Because of copyright , a user retains the rights to whatever they post on social media.

Marketing 52

Marketing Marketing Social Network Automation 52

Stova

MARCH 25, 2024

Maybe you'd like to automate registration to save time or have an integrated mobile app. When a part of an all-in-one platform , you can find registration systems that seamlessly connect with other tools event planners love like email marketing, surveys, websites, reporting & analytics, and even onsite features as well.

Registration 40

Registration Social Media Event Apps Website 40

Crowdriff

SEPTEMBER 14, 2016

Erin Scott is the Social Media & Digital Content Specialist at Visit Albuquerque. In this interview she shares her love for travel, her challenges and other DMOs that inspire her. . How long have you been a destination marketer and how did you get into this industry? Talk about visual influence! Be genuine.

Marketing 52

Marketing Marketing Social Media Automation 52

Eventtia

JUNE 27, 2023

Among the top contenders in the market, Aventri (now called Stova) and Cvent stand out. At the moment, Cvent is a leading provider of event management solutions, with its event management platform designed to help event planners streamline and even automate the event management process to maximize efficiency and results.

Management 48

Management Automation Platform Virtual Events 48

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. So, let’s dive in and unlock the secrets of social media marketing for event promotion.

Social Media 130

Social Media Promotion Media Marketing 130

Hotel Engine

SEPTEMBER 20, 2022

Travel is one of the first things people cut back on in a poor economy, and this impacts the hotel industry especially hard. Travelers love options, and they don’t want to pay for features, services or amenities they don’t want. Attribute-based selling allows travelers to control which features they pay for and receive.

Management 52

Management Automation Booking Training 52

Gavel International

SEPTEMBER 11, 2023

For example, you have used a search engine, have a social media profile, experienced a chatbot, utilized a Customer Relationship Management (CRM) system, or have a mobile device with an AI-driven or AI-enhanced app. 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. (

B2B 52

B2B Prospect Social Media Technology 52

Traveler's Q

APRIL 3, 2023

Keep a Digital RSVP System Using automation and streamlining tools for event planning can help make tracking who attends much easier. By automating processes like data collection, you’ll not only keep better track of those attending but also save time and resources that would otherwise be spent manually entering data.

Organization 130

Organization Contracts Contracts Events 130

AltexSoft Travel

JANUARY 17, 2023

In 2022, over 700 million travelers worldwide stayed in vacation rentals. The pandemic had severely hit the entire hospitality industry, but at the same time, it gave a boost to short-term property rentals, making them one of the main travel trends. Watch how vacation rentals surged after the pandemic.

Management 52

Management Automation Affiliate Website 52

Traveler's Q

MARCH 7, 2024

According to a report by Mordor Intelligence, the gamification market is set to reach $11 billion by 2024, with businesses investing in it for team building and employee engagement purposes. Hybrid events that offer both in-person and virtual options can provide an opportunity for those unable to travel to still participate in the event.

Networking 130

Networking Event Apps Trends Events 130