Smart Meetings

AUGUST 19, 2022

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. Slack, social media, blog posts, questionnaires and more are all part of the equation.

B2B 246

B2B Events Trends Attendee 246

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

MAY 20, 2024

Place sponsor branding on interactive social media challenges or campaigns to encourage audience participation while amplifying sponsor messaging and fostering community engagement and brand advocacy. These incentive ideas enable sponsors to captivate audiences, generate buzz, and leave a lasting impression.

Sponsors 64

Sponsors Incentives Audience Events 64

Solimar International

MAY 23, 2022

Digital marketing brings a destination’s products and services to an audience anywhere in the world. Whether prospecting for new visitors using social media campaigns , or launching a paid search campaign, a destination can expand its presence beyond its immediate geographical vicinity. Improved measurability.

Marketing 98

Marketing Marketing Social Media Online 98

Gavel International

OCTOBER 9, 2023

Implement Chatbots Add chatbots to your website, apps, and social media platforms to engage visitors and capture leads. Guide visitors and defined prospects through the sales funnel by providing information, addressing pain points, or offering incentives (e.g.,

Marketing 52

Marketing Marketing Automation Social Media 52

DCI

AUGUST 15, 2023

However, there exists a treasure trove of tactics to craft personalized marketing strategies and storytelling campaigns that sing the community’s tune and captivates the right audience. DCI shares 10 gems you can use to develop an original integrated marketing strategy: 1. What about top assets?

Marketing 79

Marketing Marketing Advertising Social Media 79

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new social media tricks , we have tips for every skill level. Learn more.

Promotion 88

Promotion Social Media Vendor Audience 88

Endless Events

MAY 12, 2022

Deanna agrees but adds that many audiences are clamoring for the pre-pandemic events. “When the internet came, marketers hired social media people, graphic designers, videographers, etc. They might not be the first time your prospect has heard about you. In his view, events look the same as they did in 2019. .

Planner 320

Planner Events Virtual Events Trade Show 320

Bizzaboo

JUNE 21, 2023

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. ROI Goals for Event Organizers As with any campaign or initiative, the first step in producing an event is identifying your event goals. Each presents strengths, weaknesses, and levels of complexity.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Gavel International

SEPTEMBER 11, 2023

For example, you have used a search engine, have a social media profile, experienced a chatbot, utilized a Customer Relationship Management (CRM) system, or have a mobile device with an AI-driven or AI-enhanced app. Content Optimization Search engines and social media are essential to online marketing.

B2B 52

B2B Prospect Social Media Technology 52

Endless Events

FEBRUARY 9, 2018

That’s the bottom line for Facebook’s change, so sticking to it should ensure you’ll stay seen on the social network for a long time. And if you need an engagement boost for your next event, check out our audience engagement webinar. By gamifying the survey experience and utilizing social media, you can do just that.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

DCI

OCTOBER 15, 2021

Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. Organic Social Nurtures Your Destination’s Audience. Reach a larger audience of prospective travelers.

Organization 72

Organization Social Media Prospect Audience 72

Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. By harnessing the power of social media, event planners can create a more engaging and interactive experience for attendees, both during and after the event. It has also become an essential tool for event social media marketing.

Social Media 130

Social Media Media Attendee Promotion 130

Bizzaboo

NOVEMBER 7, 2022

Your event strategy should cover the types of events you want to put on, the tools in your event tech stack, the audiences you want to engage, and the metrics you’ll track to gauge event success. Is your strategy ready for what audiences expect in 2023? Educating prospects. Decide What Audience Engagement Looks Like.

Social Media 98

Social Media Registration Sponsors Events 98

Eventtia

SEPTEMBER 9, 2022

The first thing you should do when planning your media outreach is research which types of press are likely to cover your event. For example, food magazines would be better platforms to run PR for food events. Local media is far more likely to cover your food event than national media outlets like CNN. Think local.

Social Media 62

Social Media SEO Public Relations Events 62

Gavel International

APRIL 17, 2023

Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers. But considering both the marketing department and sales team are trying to appeal to the same prospects, it makes sense for sales teams to leverage buyer personas, as well.

Prospect 52

Prospect B2B Social Media B2C 52

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. live stream) to a virtual audience. Obviously, the two types of audiences won’t get the exact same experience. This can help in creating a more “connected” experience.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

AUGUST 4, 2023

B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. Identify Your Target Audience and Goals Every successful B2B event marketing strategy begins with clearly understanding the target audience and the specific goals you hope to achieve.

B2B 52

B2B Event Marketing Marketing Marketing 52

Eventtia

AUGUST 16, 2022

Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging). Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done. Sponsored Rich Content.

Sponsors 62

Sponsors Virtual Events Prospect Proposal 62

Eventtia

OCTOBER 9, 2023

Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Understand your audience.

Event Planning 88

Event Planning Retail Registration Events 88

Bizzaboo

AUGUST 7, 2022

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. Increase Social Media Presence. # of Social Media Impressions. Event Management Software, Social Media Metrics Platform. Increase Media Coverage. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Motivation Excellence

AUGUST 22, 2019

And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. Promote these exclusive offers on all the social media platforms you use. Always include an email list opt-in when you join a new social network. Unleash the power of automated emails.

Social Media 130

Social Media Automation Booking Trade Show 130

All Conference Alert

AUGUST 31, 2023

While planning an event is exciting, the real magic is in making sure that your event reaches the right audience. Leverage Social Media One of the effective ways to promote events online for free is to use social media. Share information about upcoming events, updates, and interesting stuff to get people excited.

Promotion 52

Promotion Advertising Social Media Audience 52

Eventtia

JULY 4, 2023

To plan an event that will truly resonate with your audience and deliver the desired outcomes, you must first ensure that you have a clear understanding of several key aspects, such as your: → Goals You must clearly understand what you hope to achieve through your event. Audience Another important aspect is understanding your audience.

Logistics 62

Logistics Prospect Audience Events 62

Traveler's Q

SEPTEMBER 21, 2023

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

Automation 130

Automation Promotion Audience Events 130

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing?

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing?

Promotion 52

Promotion Social Media Registration Sponsors 52

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. This way, they’re increasing brand awareness, connecting with both their and their speakers’ audiences.

Prospect 48

Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. This way, they’re increasing brand awareness, connecting with both their and their speakers’ audiences.

Prospect 48

Prospect Social Media Audience Events 48

Bizzaboo

JUNE 3, 2024

Technology like interactive displays and social media walls can encourage attendee engagement by enabling real-time interactions and content sharing. Field marketing events Tie designs to specific locations and venues to resonate with local audiences. This section examines some tips to remember as you design your next event.

Event Design 59

Event Design Events Technology Technology 59

Stova

MARCH 25, 2024

If you're on the hunt for your next event registration software, consider these tips to help you stay on track and find the platform of your dreams! Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more.

Registration 40

Registration Social Media Event Apps Website 40

Eventtia

MARCH 14, 2023

To plan an event that will truly resonate with your audience and deliver the desired outcomes, you must first ensure that you have a clear understanding of several key aspects, such as your: → Goals You must clearly understand what you hope to achieve through your event. Audience Another important aspect is understanding your audience.

Logistics 48

Logistics Events Prospect Audience 48

Bizzaboo

APRIL 16, 2023

Generating Leads Events are the perfect place to meet new business prospects and capture leads. By demonstrating products and services to a captive audience, you can connect with them more personally. With a powerful event tech platform driving the experience, in-person and virtual attendees had a great time.

Retreat 104

Retreat Events Trade Show Logistics 104

Eventtia

DECEMBER 11, 2021

A hybrid event, as we know, is a combination of a live, in-person event and a virtual event, and technology is important in bridging the live and virtual components, as well as facilitating the delivery of virtual components to the virtual audience. Event Technology Enhancing Experience. Why do we need event technology in the first place?

Event Technology 62

Event Technology Technology Technology Social Media 62

Eventtia

OCTOBER 19, 2022

Mobilize Audience via Competitions. As a result, the event accommodated audiences who wanted to hear what the guest speaker had to say. Use social listening – Monitor social media users in your niche and determine the speakers they want to see at an event. It comes in different types.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Bizzaboo

JUNE 14, 2021

Swag bags might not be the main reason for professionals to gather together—but they sure can stir up delight, conversations, and talk on social media. Demand was so great for these shirts, that InVision actually created an ecommerce store to accompany their software platform. Remember Your Audience.

eCommerce 105

eCommerce Fashion Prospect Events 105