Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

Audience 306

Audience Virtual Events Communications Communications 306

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about the community model: one of the most exciting event trends of 2022!

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Trends Virtual Events Platform Vendor 156

Endless Events

MAY 5, 2022

And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.

Event Technology 317

Event Technology Benefits Technology Technology 317

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?

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Platform Sponsors Events Social Media 317

Traveler's Q

SEPTEMBER 28, 2023

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition.

Social Media 130

Social Media Event Apps Sponsors Website 130

Traveler's Q

NOVEMBER 2, 2023

However, mastering the art of event technology is critical to planning and hosting a successful event. This article will share expert tips and advice for using technology at your event, highlight the latest event tech trends, and provide a handy event tech checklist to make your next event a roaring success.

Event Technology 130

Event Technology Technology Technology Social Media 130

Endless Events

FEBRUARY 16, 2023

The people in favor of protesting it, whether they’re protesting by not attending or lobbying your community, sponsors, executives, or your stakeholders,” explains Deanna. “I I think for the first-time planner incorporating cannabis, it doesn’t matter how liberal or accepting your audience is,” she continues. Everyone’s on board.

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Trends Events Preparation Education 177

Bizzaboo

MAY 6, 2024

Event sponsorship is essential for event success and sustainability, providing necessary financial support, resources, and visibility. Even still, securing sponsorships is increasingly difficult due to budget constraints, shrinking sponsor dollars, and rising event costs. The solution?

Sponsors 59

Sponsors Events Benefits Audience 59

Endless Events

APRIL 27, 2023

As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution.

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Sponsors Events Attendee Audience 177

MeetingPool

MAY 28, 2022

What sets Snöball apart as a community marketing and audience growth platform for event professionals? We built it to allow as much flexibility as possible and to run a diverse type of audience-based campaigns—pre-event to post-event. How can marketers tap into a new audience?

Audience 52

Audience Marketing Marketing Registration 52

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. Greater experimentation.

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Convene by PCMA

OCTOBER 9, 2023

Start by digging into your current registration lists and leveraging machine learning to identify key trends — job titles, company types, representation from geographic areas, and show history. If we believe price sensitivity is a concern for our audience, we may experiment with a one-day sponsored promotion.

Registration 105

Registration Publishing Public Relations B2B 105

Smart Meetings

MAY 26, 2023

Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. Collision’s focus is a fresh take within the tech-event space, and the world’s leading brands have taken notice.

Healthcare 187

Healthcare Technology Technology Panel 187

Bizzaboo

SEPTEMBER 13, 2023

Are you using LinkedIn as part of your event marketing strategy? Are you wondering how to promote an event on LinkedIn? This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience.

Promotion 52

Promotion Conference Marketing Marketing 52

Bizzaboo

OCTOBER 19, 2022

As we fully embrace the era of hybrid events, business models are changing to reflect the evolving needs of customers, sponsors, and event attendees. All of this translates into more opportunities for revenue, expanded reach and accessibility, and, ultimately, event success. The new benchmark for proving value?

Sponsors 98

Sponsors Registration Virtual Events Audience 98

Bizzaboo

NOVEMBER 14, 2022

In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. What Event Sponsorship Is.

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Sponsors Events Virtual Events Website 98

Bizzaboo

JUNE 20, 2022

Without a deep history to draw from, it can be hard to know what attendees, sponsors, and organizers might be willing to spend. How do you build a virtual event pricing strategy? It helps to look at who your target audience is to understand what might sell well. Who should pay for what? Time With a Mental Health Coach.

Virtual Events 87

Virtual Events Sponsors Certification Events 87

Bizzaboo

MARCH 18, 2024

But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy! With their deep dives into market trends, product evaluations, and vendor landscapes, analyst reports offer invaluable insights for decision-makers.

Technology 59

Technology Technology Vendor Event Technology 59

Bizzaboo

OCTOBER 11, 2023

Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.

Event Technology 105

Event Technology Technology Technology Registration 105

Convene by PCMA

APRIL 20, 2022

The rush back to in-person events is made more challenging by staffing shortages, changing circumstances, executive scrutiny, and the need to make timely decisions despite many variables and uncertainties. Here are four critical priorities to guide your return to in-person and hybrid events. Optimize the in-person and online channels.

Sponsors 124

Sponsors Audience Online Speakers 124

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. Target your marketing.

Prospect 52

Prospect Public Relations B2B Audience 52

Skift Meetings

JUNE 28, 2022

This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for.

Planner 86

Planner Sponsors Registration Events 86

Techsytalk

JUNE 27, 2016

I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – event marketing. The world of email marketing, social media engagement and follow up, follow up, follow up. It’s no secret that the key to our audience’s heart is content that engages. So how much is too much?

Social Media 169

Social Media Events Speakers Sponsors 169

Bizzaboo

MARCH 18, 2024

But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy! With their deep dives into market trends, product evaluations, and vendor landscapes, analyst reports offer invaluable insights for decision-makers.

Technology 40

Technology Technology Vendor Event Technology 40

Bizzaboo

OCTOBER 3, 2022

The best event planners possess skills for planning unforgettable events, managing them seamlessly, and conducting effective post-mortems to find out what worked best and what could be improved upon for next time. Event organizers are also masters of many other skills. Event Industry News . Corporate Event News.

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Certification Events Event Planning Communications 98

Convene by PCMA

JANUARY 12, 2023

Chris Adderton, vice president of the Council of Supply Chain Management Professionals, says one of the most popular features of his last event was an area on the show floor where participants could pet — and adopt — puppies. And all the puppies were adopted by show end! Experiential expectations increase. Experiential Activations, Continued.

Logistics 105

Logistics Sustainability Events Public Relations 105

Endless Events

JULY 26, 2018

Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Why you need to track audience engagement with your event’s ‘why’. The challenges of planning events with a firm ‘why’. Benefits of planning a purpose-driven event. Go paperless.

Speakers 185

Speakers Audience Sustainability Events 185

Social Tables

FEBRUARY 24, 2021

Invite your audience to a conference you’re hosting. It’d really help to have some familiar faces in the audience. We’ll discuss emerging trends, introduce you to fellow experts, help source potential clients, and more. Share information about a trade show you’re sponsoring. Will you be there?

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Trade Show Seminar Retreat Sponsors 142

Stova

OCTOBER 26, 2023

This article explores the latest networking technology and trends that are transforming how professionals engage and connect. Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. Start early: Amplify in-person with virtual networking events.

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Networking Attendee Event Apps Social Media 52

Bizzaboo

NOVEMBER 28, 2022

Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . Sponsor management tools: sponsor management , lead management, and scoring tools.

Event Technology 98

Event Technology Technology Technology Registration 98

Convene by PCMA

SEPTEMBER 12, 2023

Think Global Act Local To ensure that we are exceeding in member and audience value and are delivering the communities, connections, products, and services that will help you excel in your career, we regionalized all our Advisory Boards and established our first US & Canada Advisory Board earlier this year.

Sustainability 52

Sustainability Education Organization Platform 52

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.-based

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Management Events Advertising Consulting 98

Bizzaboo

FEBRUARY 13, 2023

Key takeaway: Know who your audience is and what they want to see. People shouldn’t have to click several times or conduct a Google search to understand what your event is all about. And at the end, the “register now” button is highlighted in green, making it easy for interested readers to understand what they need to do next.

Trade Show 105

Trade Show Registration Speakers Events 105

Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Data Protection.

Planner 90

Planner Social Media Events Site Selection 90

Convene by PCMA

OCTOBER 4, 2021

While safety remains a top concern, the ROI of attending and exhibiting at in-person events is also a topic of focus. If your exhibitors, sponsors, and stakeholders are expressing doubt that attendees will show, the following findings — based on Freeman’s Aug.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

FEBRUARY 25, 2022

We simply focused on a solution that drove more of the right audience so their exhibitors and sponsors achieved the right mix of buyers on the show floor.”. Global Pet Expo is a good example “of progressive next-generation event marketers,” Colangelo said. Data and DEI.

Trade Show 98

Trade Show Registration Events Online 98

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. There is no time to think about whether our audience will care. To succeed, the event marketer of the future needs to stay on top of the event marketing game.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40