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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. What Is Event Marketing?

MICE professionals

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

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How to Successfully Market Your Next Event

Smart Meetings

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. A promotional blog post or email for the event might include several related tips. Update SEO Regularly. Successfully marketing an event doesn’t have to be difficult.

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Hybrid Event Marketing Strategies and Ideas: The 2022 Guide

Eventtia

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e.,

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10 Online Community Examples That Have Incredible Events

Endless Events

Girls In Marketing. Girls in Marketing is an online community example, dedicated to e-learning for women in marketing. They have a well-defined target audience and deliver value specifically to them. Their classes are a great hybrid event example. Moz is an online community for event marketers.

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Event Marketing: What the Best Website Builder for Event Planners Looks Like

Bizzaboo

Smart SEO Whenever you build an event website, your goal should be to maximize visibility and exposure. Bizzabo lets you set up event website meta titles and descriptions for each page, which helps to increase search engine visibility, attract more unique visitors, and ensures your event websites are destinations all their own.

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