Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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B2B Event Marketing Marketing Marketing 52

Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e.,

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Traveler's Q

SEPTEMBER 28, 2023

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition.

Social Media 130

Social Media Event Apps Sponsors Website 130

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Customers, sponsors, and exhibitors are demanding a different value proposition. But the reality is that 80% of virtual attendance is free.

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Trade Show Virtual Events Sponsors Events 244

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

APRIL 20, 2022

Here are four critical priorities to guide your return to in-person and hybrid events. Invest in audience research and acquisition efforts. Compounding that attendee-acquisition challenge is the pending elimination of cookies to track online visitors. Setting goals for audience engagement and monitoring results.

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Sponsors Audience Online Speakers 124

Bizzaboo

NOVEMBER 14, 2022

In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. What Event Sponsorship Is.

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Sponsors Events Virtual Events Website 98

Conferences that Work

JANUARY 10, 2022

Since the start of the COVID-19 pandemic, in-person events that weren’t canceled have seen drastically reduced attendance compared to prior years. Online and hybrid meetings have seen less drastic reductions. One bright spot has been the normalization of online meetings for routine connection and collaboration. What to do?

Meeting 132

Meeting Meeting Design Online Sponsors 132

Social Tables

SEPTEMBER 14, 2021

What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? Audience engagement during an event.

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Social Media Registration Virtual Events Audience 176

Eventtia

JUNE 8, 2023

Virtual event management The quick rise of online events has quickly forced us to take our know-how of in-person event management and adapt it to the virtual world. To get the ball rolling, here is a list of questions that can help you iron out these details: What’s the topic of the event? What’s the format?

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Management Logistics Events Speakers 109

Social Tables

FEBRUARY 23, 2023

Which corporate sponsors do you need to participate? Will the event strengthen your relationship with supporters? Are your fundraising event ideas going to appeal to volunteers? Choose fundraising event ideas that will appeal to your audience of supporters. 10%-20% or more?

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Organization Social Media Sponsors Events 78

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

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Social Media Promotion Media Registration 91

Endless Events

AUGUST 10, 2018

Then, try to really engage visitors to achieve your event goal: to get leads. And to max out your trade show engagement, we invite you to take our free audience engagement webinar and learn how professionals at the top of their game create and maintain engagement for their events. Is Your Audience Bored? Click To Tweet.

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Trade Show Audience Training Attendee 168

Endless Events

AUGUST 24, 2020

Some parts of an in-person event are actually rather easy to replicate in a hybrid or virtual setting. However, when it comes down to sponsors and exhibitors, the name of the game is hardly the same. Because this week, we’re bringing back the Event Tech Podcast. Well, not anymore!

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Trade Show Virtual Events Events Proposal 320

Convene by PCMA

FEBRUARY 25, 2022

Bear Analytics ’ IQ platform made Global Pet Expo’s data “more granular and behavioral based,” enabling show management, Bonifati said, to tailor messaging specific to different registrant groups, or personas, for the online event, which was never meant to be a virtual replication of the physical event. “It Data Insights.

Trade Show 98

Trade Show Registration Events Online 98

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Optimize your event page to reach the largest audience. Ensure event success from the start.

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Promotion Social Media Vendor Audience 88

Eventtia

JUNE 2, 2023

This will help you in evaluating your event’s performance. Identify Your Target Audience Another very important factor to consider early is to define and understand who your target attendees are. Choosing Your Ideal Venue For an in-person event, then your venue selection can literally make or break your success.

Organization 91

Organization Social Media Insurance Events 91

Convene by PCMA

JANUARY 12, 2023

Chris Adderton, vice president of the Council of Supply Chain Management Professionals, says one of the most popular features of his last event was an area on the show floor where participants could pet — and adopt — puppies. And all the puppies were adopted by show end! Experiential expectations increase. Experiential Activations, Continued.

Logistics 105

Logistics Sustainability Events Public Relations 105

Stova

OCTOBER 26, 2023

Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. But today, with the profusion of online content, people can learn from experts without leaving home. Networking is now the main driver of in-person event success. How do they rate speakers?

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Networking Attendee Event Apps Social Media 52

MeetingsNet

APRIL 18, 2023

A professional emcee isn’t just for introducing speakers—it’s a role that can help with event marketing, audience experience, risk management, and more. If you’re organization is like most, its events could use some help from a professional emcee. What are some of your favorite ways to engage an audience?

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Speakers Audience Preparation Events 59

Eventtia

APRIL 18, 2022

For virtual event and in-person event) secure your technology stack: Virtual event platform (for virtual event). Event management solution. Online event registration/ event ticketing solution. Marketing and promotion tools. Develop an event brand. Event website.

Sponsors 62

Sponsors Social Media Registration Events 62

Eventtia

OCTOBER 9, 2023

Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Secure your event location Depending on your event’s scale and nature, you might choose your flagship store or an alternative branch. Understand your audience. Guarantee technical support.

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Event Planning Retail Registration Events 88

Bizzaboo

OCTOBER 11, 2023

Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.

Event Technology 105

Event Technology Technology Technology Registration 105

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Convene by PCMA

OCTOBER 4, 2021

While safety remains a top concern, the ROI of attending and exhibiting at in-person events is also a topic of focus. If your exhibitors, sponsors, and stakeholders are expressing doubt that attendees will show, the following findings — based on Freeman’s Aug.

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Public Relations Trade Show Prospect Events 98

Bizzaboo

SEPTEMBER 12, 2022

Plus, you can choose from more than 25 premium music playlists to provide an energetic backdrop and match the tone of your event. Jublia: Data-driven Audience Networking. Jublia is the first networking platform focusing on audience engagement through a data-driven process. Not sure twine can handle your virtual audience size?

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Virtual Events Events Platform Audience 98

Bizzaboo

NOVEMBER 28, 2022

Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . Sponsor management tools: sponsor management , lead management, and scoring tools.

Event Technology 98

Event Technology Technology Technology Registration 98

Bizzaboo

JULY 20, 2021

First and foremost, let’s discuss the difference between hybrid events and a hybrid strategy. Some companies will decide that their event strategy comprises a mix of in-person and online events. A hybrid event on the other hand comprises a mix of both virtual and on-site attendees. Sarah Reed, Zendesk. “We

Audience 98

Audience Speakers Attendee B2C 98

Convene by PCMA

SEPTEMBER 12, 2023

Think Global Act Local To ensure that we are exceeding in member and audience value and are delivering the communities, connections, products, and services that will help you excel in your career, we regionalized all our Advisory Boards and established our first US & Canada Advisory Board earlier this year.

Sustainability 52

Sustainability Education Organization Platform 52

Eventtia

MAY 20, 2022

It was entirely online. Now, your business probably isn’t made up of Ewoks or beeping robots, but the fact is this: Reed Pop, the organiser of this event, went above and beyond to not only create a fantastic event but foster that engagement. A physical goodie bag for a virtual event helps viewers engage more.

Virtual Events 77

Virtual Events Conference Events Banking 77

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

Events 52

Events Prospect Event Marketing Global Events 52

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.-based

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Management Events Advertising Sports 98

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Introduction We are all familiar with the adoption rates of social networks and online communities. There is no time to think about whether our audience will care.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Bizzaboo

APRIL 16, 2023

From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate event market — which hauled in $95.3

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Retreat Events Trade Show Logistics 104

Travel Daily Media

AUGUST 10, 2020

Cvent, a market-leading meetings, events, and hospitality technology provider, unveiled its all-new virtual event solution, the Cvent Engagement Hub. Built to work seamlessly with its unmatched suite of event marketing and management solutions, the hub delivers a fully branded, turnkey virtual event experience.

Virtual Events 40

Virtual Events Sponsors Prospect Technology 40

Smart Meetings

APRIL 27, 2021

In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. That’s really what you’re aiming for with the virtual audience.” Peltier says.

Sponsors 279

Sponsors Audience Online Attendee 279