Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

Social Media 59

Social Media Promotion Media Event Marketing 59

Bizzaboo

FEBRUARY 22, 2023

But you need impactful and exciting speakers, an impressive agenda, and unforgettable entertainment. Whether your event is in-person, hybrid, or virtual, your choice of entertainment can make or break your attendees' experience. If your entertainment is a hit, employees will be Slacking about the event for weeks and months.

Entertainment 52

Entertainment Events Audience Attendee 52

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Social Media 156

Social Media Audience Events Media 156

Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e.,

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

NOVEMBER 15, 2022

It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. And unfortunately, events are energy-hungry creatures. Event Technology: A Worthy Investment.

Event Technology 306

Event Technology Events Production Technology 306

Endless Events

APRIL 4, 2023

Create a spreadsheet to track every expense for the event. Create categories in the spreadsheet for food, entertainment, the venue, A/V, and anything else you’ll need to buy for the event. If there’s someone you have in mind, reach out to them as soon as you have an event date. Promote Your Event Where is your audience?

Events 156

Events Speakers Promotion Audience 156

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Polls and surveys can be conducted easily online with the results displayed to both audiences. Create a Dedicated Experience.

Meeting 246

Meeting Panel Attendee Online 246

Smart Meetings

JANUARY 11, 2024

It just made sense this audience would find their perspective interesting,” he said. Another Kind of Intelligence The overarching topic, however, was the impact of Generative AI on events. Visit California took professional photos and Caesars Entertainment offered digital aura reading in their lounge.

Trade Show 246

Trade Show Regulations Automation Platform 246

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone. In fact… 3.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.-based

Management 98

Management Events Advertising Sports 98

Endless Events

APRIL 27, 2018

One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. paid to event workers in salary.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience.

Sports 99

Sports Public Relations Audience Prospect 99

Traveler's Q

JANUARY 3, 2024

Top Corporate Event Trends Happening in 2024 In-Person Events Return in Full Force As the world rebounds from the pandemic, experts in the corporate events industry predict a significant uptick in in-person events in 2024. They want to be engaged, entertained, and leave with a memorable experience.

Trends 130

Trends Virtual Events Sustainability Planner 130

Endless Events

JULY 25, 2018

Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event. Conference Speaker Must-Haves. They Tell a Story. They are Tech-Savvy.

Speakers 221

Speakers Conference Audience Event Apps 221

Endless Events

JUNE 28, 2018

The 2016 Experiential Marketing Content Report states “Seventy-two percent of consumers say they positively view brands that provide quality event content opportunities and experiences. A larger percentage of consumers (74%) say engaging with branded event marketing experiences makes them more likely to buy the products being promoted.”

Conference 204

Conference Entertainment Events Social Media 204

Endless Events

FEBRUARY 16, 2018

Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track. While the idea isn’t too far-fetched, that’s the wrong approach if you want to make your event meaningful. Your Guide to Choosing the Best Event Management System.

Management 237

Management Event Apps Social Media Events 237

Convene by PCMA

MAY 8, 2023

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept.

Social Media 98

Social Media Media Platform Benefits 98

Social Tables

SEPTEMBER 14, 2021

What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? Audience engagement during an event.

Social Media 176

Social Media Registration Virtual Events Audience 176

Bizzaboo

JANUARY 17, 2023

In this article, we’re looking at ChatGPT for event organizers. In this post, we’ll show you how lean events teams can use ChatGPT to improve event strategies and audience experiences to build better business outcomes. How To Use ChatGPT for Event Marketing Content. Event planning and marketing.

Marketing 116

Marketing Marketing Social Media Speakers 116

Endless Events

JUNE 1, 2021

Together with the rest of the world, she had to make a quick pivot to virtual events last year. Today, she shares with our audiences what she had learned. As a marketing leader, she focuses on marketing virtual events. ” Another thing that Kristin mentions in regards to marketing virtual events are podcasts.

Virtual Events 317

Virtual Events Marketing Marketing Events 317

Eventtia

JUNE 8, 2023

Although often used synonymously with the term ‘event planning,’ event management is more hands-on and has more to do with logistics and the overall handling in the run-up to and the day of the event itself. Why event management matters Managing an event correctly is essential for it to be a success.

Management 109

Management Logistics Events Speakers 109

Eventtia

DECEMBER 1, 2022

For a virtual event, this may be offering an up-sale like a VIP event with a special guest while a follow-up may include a coupon code for the next event or discount on a store item for attending. How to use data to segment audiences and strategize the right topics.

Automation 62

Automation Virtual Events Marketing Marketing 62

MeetingsNet

MARCH 3, 2022

It also widens your audience by welcoming members of the 2SLGBTQIA+ community. Consider how you represent the 2SLGBTQIA+ community in your choice of speakers, panelists, and entertainers. Not only is it important that people feel represented at your event, it also benefits your brand. Why Advocate for Inclusivity?

Events 98

Events Speakers Vendor Registration 98

Smart Meetings

FEBRUARY 20, 2019

More : How to Run a Successful Email Event Marketing Campaign. With technological tools like computer programs and equipment more readily available at a fraction of the cost than they were decades ago, you have more presentations and events looking and sounding like a multi-million dollar Vegas show.

Automotive 244

Automotive Communications Communications Technology 244

Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We Two hosts will chat with distinguished industry guests about what is really happening right now at events.

Trade Show 246

Trade Show Panel Sustainability Technology 246

Convene by PCMA

MAY 31, 2023

PCMA Asia Pacific (APAC) today announced the   2023-2024 Regional Advisory Board   comprised of 16 members representing diverse markets and audience segments of the business events industry within the region.

Banking 52

Banking Consulting Incentives Global Events 52

MeetingsNet

APRIL 18, 2023

A professional emcee isn’t just for introducing speakers—it’s a role that can help with event marketing, audience experience, risk management, and more. If you’re organization is like most, its events could use some help from a professional emcee. What are some of your favorite ways to engage an audience?

Speakers 59

Speakers Audience Preparation Events 59

Endless Events

JANUARY 19, 2018

We all want our audiences to feel special when they come to our events. It merged technology with new ways to connect the performers to the audience. Partnership event marketing or co-marketing of events is also an idea that’s getting more popular. Are you willing to go ultra high-tech?

Trade Show 230

Trade Show Social Media Attendee Audience 230

Eventtia

JUNE 2, 2023

For virtual events, you can skip this. Catering: all costs related to food and beverage Decoration: pretty self-explanatory Entertainment: speakers, talents, performers, exhibitors, and so on. This will help you in evaluating your event’s performance. Also, consider travel and accommodation costs.

Organization 91

Organization Social Media Insurance Events 91

Social Tables

JANUARY 17, 2018

Naturally, you will determine the date, time, location and type of the event. However, there are other details just as vital to a successful event that need to be established — event goal, objectives, and audience. Event Goal. The event goal is the overall reason for hosting an event. Click To Tweet.

Event Planning 137

Event Planning Logistics Vendor Social Media 137

Convene by PCMA

MARCH 8, 2024

These immersive videos can tell the story of your event while also generating excitement (and some FOMO). Social-media users expect to be entertained, so you can lean into that by speaking to your audience on a human level, using memes, like the International Builders Show did. Make it a meme.

Social Media 59

Social Media Media Trends Public Relations 59

Social Tables

FEBRUARY 23, 2023

Will the event strengthen your relationship with supporters? Are your fundraising event ideas going to appeal to volunteers? What will fundraiser attendees get out of the event: fun, food, entertainment, or recognition? Choose fundraising event ideas that will appeal to your audience of supporters.

Organization 78

Organization Social Media Sponsors Events 78

Bizzaboo

AUGUST 15, 2022

Webinars are one of the most affordable and impactful event marketing vehicles. With that in mind, here’s a breakdown of what it takes to create unforgettable online events. . For example, webinars need to deliver on whatever you sell the audience on the event registration page. Know Your Webinar Personas .

Registration 98

Registration Speakers Audience Preparation 98

Smart Meetings

FEBRUARY 20, 2019

More : How to Run a Successful Email Event Marketing Campaign. With technological tools like computer programs and equipment more readily available at a fraction of the cost than they were decades ago, you have more presentations and events looking and sounding like a multi-million dollar Vegas show.

Automotive 153

Automotive Communications Communications Technology 153

Bizzaboo

JULY 7, 2021

Does your brand need to connect with your audience in a more meaningful and fun way? It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. What is Experiential Marketing? Table of Contents.

Marketing 105

Marketing Marketing Social Media Audience 105

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. Kimberly Hardcastle-Geddes.

Public Relations 52

Public Relations Audience B2B Prospect 52