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Improve Your Trade Show Engagement

Endless Events

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

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Surprising Benefits of Holding a Virtual Trade Show

Creative Group Inc

Trade shows are good for business. By attracting participants who are interested in your product, trade shows pull in naturally vetted target audiences and create a productive selling environment. The solution, for now, is to reinvest in a virtual trade show. Ready to design a virtual trade show?

MICE professionals

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Event Gamification Guide: Reach Your Event Goals!

Endless Events

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. For example, your audience can complete challenges , receive points for each completed challenge, and see where they are on a leaderboard. No wonder it has become one of the most popular benefits of event platforms !

Platform 317
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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Highlight your sponsors in organic ways. It’s one of the most powerful forms of marketing.

Marketing 296
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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. Pick the low-hanging fruit. Account for accessibility.

Meeting 306
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36 Ways to Bolster Your Covid Contingency Plan

Smart Meetings

Speakers want to present remotely, and attendees and sponsors are starting to drop off. What if travel policies change, and speakers, attendees and sponsors start to cancel? Know your audience. Make sure it stays true to audience needs. A good hybrid strategy also expands audience reach and event lifecycle.

Speakers 241
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Experts: Travel Industry Could Coast Through Recession

Smart Meetings

Christian Savelli Hospitality industry watcher Chris Meyer, who recently returned from SISO CEO Summit Conference in Las Vegas, agreed that conference organizer executives who attended were largely upbeat even though they are looking at the same recession indicators—an inverted Treasury yield curve, shrinking manufacturing and buying power.

Travel 245