Gavel International

OCTOBER 9, 2023

Reading Time: 3 minutes It’s no wonder artificial intelligence (AI) offers competitive advantages to organizations especially in today’s rapidly changing landscape. 1 ) Here are some strategies to help your organization streamline marketing and sales efforts, enhance customer engagement, and stay competitive using AI.

Marketing 52

Marketing Marketing Automation Social Media 52

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Measuring audience engagement. Why Make the Effort to Measure Audience Engagement? Start by benchmarking metrics around organic traffic and direct web page visitors.

Audience 92

Audience Social Media Media Events 92

Traveler's Q

MAY 1, 2023

Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. This is because it highlights your brand identity and assists in creating an emotional connection with your target audience.

Social Media 130

Social Media Website Audience Events 130

Endless Events

MAY 9, 2023

Thanks to the increasing popularity of tools like ChatGPT and Midjourney, more organizations are saving time and money through the wonder that is AI. Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. It’s no wonder why 87.8%

Event Planning 177

Event Planning Automation Social Media Panel 177

Smart Meetings

MARCH 7, 2024

The difference between AI and most technology like social media is that it doesn’t put distance between people,” he said. The term “artificial intelligence” has been around for decades as a description of a technology that learns. Transcribes while extracting data like currencies, prices, people or places Fireflies.ai

Events 262

Events Technology Technology Meeting 262

Endless Events

NOVEMBER 24, 2021

marketing efforts : reach your audience through ads, social media, and email marketing. Today, it enables us to reach global audiences and automate many processes, all in a cost-effective way. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event.

Technology 334

Technology Technology Event Technology Platform 334

DCI

AUGUST 11, 2022

Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. And unlike traditional media, it comes with a dashboard that gives you control over your marketing. Digital paid media is where it’s all happening, but we know it isn’t easy to master.

Media 99

Media Advertising Automation Social Media 99

Social Tables

JUNE 29, 2023

Research shows that individual willingness to donate to nonprofit organizations is increasing annually, as are the contribution amounts. From outlining event goals to post-event donor follow-up, this guide takes organizers of all levels through the nonprofit planning process from start to finish. Fundraising is on the rise worldwide.

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. Next, post the same survey on your social media profiles.

B2B 52

B2B Prospect Automation Social Media 52

Endless Events

NOVEMBER 12, 2021

Offer early-bird tickets to avoid an overwhelming amount of last-minute registrations and nurture your audience with email marketing until the big day. And don’t forget about your virtual audiences: create a virtual help desk for them too. First, you should build your microsite and set up a form, so tickets can go on sale.

Registration 316

Registration Events Event Technology Platform 316

Endless Events

JUNE 22, 2018

Marketo, for example, makes automation with other platforms easier. Organization, flexibility, and the ability to organize your time (and budget!) Behind their success is their penchant for designing events around the specific needs of the audience without fear of thinking outside the box. are also valuable skills.

Trade Show 218

Trade Show Promotion Social Media Venue 218

Convene by PCMA

AUGUST 7, 2023

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign. Right now, these tools are primarily brainstorming assistants that can help get my creative wheels turning.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

FEBRUARY 23, 2018

For instance, could you give a one-of-a-kind travel experience to your audience without them leaving their seats? Watch our webinar on how to maximize audience engagement if you want your next event to be truly memorable. Don’t forget that your audience should want to play the game (and feel forced into it).

Events 233

Events Automation Venue Certification 233

Stova

MARCH 25, 2024

While it will certainly take some time to find the right solution for you and your organization, the search doesn't have to be daunting if you know exactly what you're looking for. Maybe you'd like to automate registration to save time or have an integrated mobile app.

Registration 40

Registration Social Media Event Apps Website 40

Convene by PCMA

AUGUST 13, 2021

Nine out of 10 (91 percent) held a virtual event between March 2020 and June 2021, yet only slightly more than half (54 percent) said they were successful in meeting their organizations’ objectives. Two out of five said their virtual events were somewhat successful, and 6 percent said they were unsuccessful. Biggest Takeaways. Sam Lippman.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Endless Events

FEBRUARY 21, 2018

You have traditional advertising, paid search, organic search, social media, content marketing, and email marketing to promote events at your disposal. Using Automation in Email Marketing. The next part of killing it at email marketing is to utilize automation tools. Top Marketing Automation Statistics.

Promotion 214

Promotion Marketing Marketing Automation 214

Bizzaboo

JUNE 27, 2022

As we ride an optimistic and calmer wave in the events industry — in-person and hybrid events increased 2X over the last three months, compared to the 3 months prior, according to Bizzabo data — event organizers are embracing the power of risk management. Automating communications and keeping everyone informed.

Management 97

Management Automation Communications Communications 97

Convene by PCMA

NOVEMBER 29, 2023

Organizers will develop the confidence needed in this rapidly evolving field, positioning themselves as competent early adopters and leaders in their roles. By demystifying these technologies, we empower event organizers to seamlessly incorporate AI into every facet of event planning, marketing, and execution.

Event Planning 52

Event Planning Telecommunications Logistics Regulations 52

Traveler's Q

MARCH 7, 2024

By adding game-like elements to events, such as challenges, rewards, and competition, organizers can create an immersive, interactive experience that encourages participation and collaboration. From virtual reality platforms to interactive livestream sessions, the options for engaging your audience are evolving rapidly.

Networking 130

Networking Event Apps Trends Events 130

Gavel International

MAY 8, 2023

1) TAILOR CONTENT TO AUDIENCE SUBSETS There is almost too much marketing content online right now. Content created to reach your entire customer base might seem more efficient than content tailored to your audience subsets, but in fact, it is far less effective. And a significant percentage of it is generic.

B2B 52

B2B Marketing Marketing Automation 52

Bizzaboo

SEPTEMBER 12, 2022

In a recent survey, we found that 68% of organizers plan to have a virtual component at their next in-person event, and 53% of organizers are “focused” or “very focused” on a virtual events strategy for 2023. Jublia: Data-driven Audience Networking. Virtual events are here to stay. twine: Tools To Power Meaning and Connection.

Virtual Events 98

Virtual Events Events Platform Audience 98

Traveler's Q

APRIL 3, 2023

Clarify Your Audience Many event planners tend to fall into the ego trap of thinking that success for their event is determined by what they want to feature. To do this, organizers should research their target audience, using surveys and interviews to gain deeper insights about what appeals to them and how they would like to be engaged.

Location 130

Location Venue Insurance Regulations 130

Traveler's Q

MARCH 29, 2023

Clarify Your Audience Many corporate event planners tend to fall into the ego trap of thinking that success for their event is determined by what they want to feature. When it comes to corporate event planning, the audience’s financial capability will play a significant role in terms of what can or cannot be afforded.

Venue 130

Venue Insurance Contracts Contracts 130

Bizzaboo

OCTOBER 11, 2023

of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of organizers say their event management software played a major role in the success of their most recent conference 62.9%

Event Technology 105

Event Technology Technology Technology Registration 105

Stova

MAY 11, 2023

Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Finally, based on your research, create a list of trade shows that best fit your marketing goals, budget, and target audience. Schedule announcements, email newsletter flow, social media posts and other content about your participation.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Endless Events

APRIL 27, 2018

One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Q&A sessions at conferences are a great way to keep your audience engaged. This guide will walk you through everything you need to know to organize successful Q&A sessions at your next conference.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

ITA Group

MAY 6, 2021

It’s sometimes executed through the use of Through Channel Marketing Automation (TCMA) technology and services, as well as channel marketers or agencies. When your channel partners are the target audience of your marketing and materials , you’re usually looking to do a few different things: Recruit. To-Partner Marketing.

Marketing 82

Marketing Marketing Automation Vendor 82

Eventtia

JANUARY 20, 2023

Technology solutions like Cvent have played a major role in making it easier for businesses, organizations, and individuals to plan, manage and execute their events. With Cvent’s powerful analytics tools, you can track ROI on events and get key insights into how your audience interacted with your organization.

Registration 48

Registration Automation Vendor Platform 48

Eventtia

JANUARY 20, 2023

Technology solutions like Cvent have played a major role in making it easier for businesses, organizations, and individuals to plan, manage and execute their events. With Cvent’s powerful analytics tools, you can track ROI on events and get key insights into how your audience interacted with your organization.

Registration 48

Registration Automation Vendor Platform 48

Bizzaboo

FEBRUARY 20, 2023

On top of that, providing an in-person conference can look great for your company by positioning it as a key industry player with deep connections to other organizations and business leaders. Your goal should be to create a name that’s catchy and in line with your target audience. ☐ Determine who your target audience is (e.g.,

Conference 98

Conference Sponsors Virtual Events Speakers 98

AltexSoft Travel

MARCH 15, 2021

Businesses are challenged to keep their audience well informed at the same time as inspiring them to jet-set. Content strategists will have to find new ways to entice their audiences to provide more information about themselves in a time where users are growing skeptical of having their data collected. Automate Interactions.

Benefits 86

Benefits Marketing Marketing Travel 86

Gavel International

SEPTEMBER 11, 2023

For example, you have used a search engine, have a social media profile, experienced a chatbot, utilized a Customer Relationship Management (CRM) system, or have a mobile device with an AI-driven or AI-enhanced app. This technology is not just beneficial for organizations who are seeking products or services.

B2B 52

B2B Prospect Social Media Technology 52

DCI

AUGUST 19, 2021

Depending on your destination marketing organization’s overall goals, we recommend events consist of actions like: downloading a travel guide. viewing DMO social media accounts. Setting up events as Google Analytics goals will allow you to closely measure conversion rates across channels, metros, campaigns and audiences.

Marketing 73

Marketing Marketing Automation Advertising 73

Bizzaboo

AUGUST 16, 2023

Creation of event evangelists and champions: The event journey map gives rise to event advocates and champions: enthusiastic individuals who carry the event’s spirit beyond its confines, sharing their experiences with the external audience. Social media: Let’s remember the power of social media.

Attendee 52

Attendee Social Media Events Event Planning 52

Bizzaboo

JUNE 21, 2023

ROI Goals for Event Organizers As with any campaign or initiative, the first step in producing an event is identifying your event goals. These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.

Social Media 130

Social Media Promotion Media Marketing 130