Convene by PCMA

MARCH 25, 2024

She plans to share that story during her opening keynote presentation at The Business of Events , powered by PCMA Asia Pacific, April 15-16 at Marina Bay Sands in Singapore. Leong gave Convene a preview of her talk, and shared how event marketers can take a cue from content creators, and how AI and marketing can work together.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Bizzaboo

OCTOBER 9, 2023

Are you struggling to find an outstanding speaker for your event? After all, the right conference speaker has the power to captivate, inspire, and educate your audience, making your event a memorable experience. Understand Your Audience Different events cater to different audiences. It’s a tall order.

Speakers 52

Speakers Logistics Audience Events 52

DCI

SEPTEMBER 14, 2023

While event professionals and destination organizations are gearing up for IMEX America this October, it’s time to revisit and emphasize several meeting trends destinations must embrace to be successful. Events need to be transformational. Sustainability is as important as a roof over attendees’ heads.

Preparation 73

Preparation Trends Meeting Planner 73

Convene by PCMA

JULY 17, 2023

For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.

Attendee 98

Attendee Publishing Events Consulting 98

The MICE Blog

AUGUST 11, 2021

The second part of Events Reimagined by Hubilo focused on presenting key virtual and hybrid event trends that we’ll see more of going forward and shared advice on how best to adapt. . Event co-moderator Teresa Al Dente shared the story of her company, Drag Taste. This conference is created for someone who is curious.

Trends 174

Trends Events Virtual Events Audience 174

Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We Attendees will learn the use cases and what it means for real people. Don’t be scared of AI,” she advised.

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Trade Show Panel Sustainability Technology 246

Smart Meetings

MAY 8, 2023

Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages. Of course, not everyone in a given age range will react identically to an event marketing message.

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Benefits Meeting B2B Social Media 263

Endless Events

APRIL 27, 2018

It was Global Meetings Industry Day a while back so we peeked into the corporate meeting trends and statistics that have shaped the past year. One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Online Event Marketing Techniques. Click To Tweet.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

Bizzaboo

JANUARY 17, 2023

How To Use ChatGPT for Event Marketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways event marketers can use the tool to work more productively. When you sit down and start thinking about your next event, consider asking ChatGPT for help with event planning and event marketing.

Marketing 116

Marketing Marketing Social Media Speakers 116

Traveler's Q

SEPTEMBER 28, 2023

It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Event Website Design When it comes to event branding, one of the most critical components is the event website design.

Social Media 130

Social Media Event Apps Sponsors Website 130

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Social Media 156

Social Media Audience Events Media 156

Endless Events

MARCH 22, 2018

That’s why we’ve put together this list of creative ways to connect your attendees. Use technology to better connect your attendees. Technology is starting to play a big role in event planner networking. And that trend is expected to continue in 2018. They are tried and tested, successful and strategic.

Networking 251

Networking Planner Attendee Social Media 251

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Traveler's Q

NOVEMBER 2, 2023

However, mastering the art of event technology is critical to planning and hosting a successful event. This article will share expert tips and advice for using technology at your event, highlight the latest event tech trends, and provide a handy event tech checklist to make your next event a roaring success.

Event Technology 130

Event Technology Technology Technology Social Media 130

Stova

OCTOBER 26, 2023

This article explores the latest networking technology and trends that are transforming how professionals engage and connect. You’ll also get five proven best practices to help attendees build meaningful connections in 2024 and beyond. Attendees gathered to make connections and gain insights from knowledgeable speakers.

Networking 52

Networking Attendee Event Apps Social Media 52

Bizzaboo

DECEMBER 5, 2022

To zero in on what we can expect — from event technology predictions to what the biggest challenges will be — we reached out to some of the top Event Experience Leaders for their take on event industry trends to come. Want to skip straight to the insights and event industry trends from our top leaders?

Trends 111

Trends Events Technology Technology 111

Bizzaboo

AUGUST 16, 2023

An event isn’t just a one-time thing that begins when the spotlight shines and ends when attendees return home. Considering that 80% of event professionals measure event success through attendee engagement and satisfaction, crafting an event that guarantees engagement and an unforgettable experience is paramount.

Attendee 52

Attendee Social Media Events Event Planning 52

Endless Events

FEBRUARY 11, 2022

Most event platforms on the market offer both in-person as well as virtual event gamification solutions. From missions and challenges to competitions, there are many ways to make your attendees feel truly immersed in the experience. Why Event Gamification? How To Gamify Events?

Platform 317

Platform Sponsors Events Social Media 317

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

AUGUST 29, 2022

This year will be marked by learning through trial and error, the speakers told the audience at a breakout session at the JW Marriott in Nashville at CEMA Summit ‘22, held July 31–Aug. Three out of five said they will be smaller in size.

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Audience retention.

Audience 149

Audience Attendee Speakers Virtual Events 149

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Administering such features can be an effective method of keeping virtual attendees engaged following a keynote speaker or panel discussion.

Meeting 246

Meeting Panel Attendee Online 246

Social Tables

DECEMBER 5, 2018

But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion.

Attendee 146

Attendee eCommerce B2B Registration 146

Endless Events

APRIL 13, 2023

I think that you can pass that cost onto your attendees now and that they will crave a higher quality experience and then will pay for it how they want to. Production and marketing have better opportunities for me to make more revenue.” “I like to think of it as empowering attendees to make their own decisions,” adds Xander.

B2B 177

B2B Events Production Marketing 177

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. Kimberly Hardcastle-Geddes New, yet-to-be published proprietary research from Freeman shows that roughly half of attendees register just five weeks before show time.

Registration 105

Registration Publishing Public Relations B2B 105

Bizzaboo

SEPTEMBER 13, 2023

Are you using LinkedIn as part of your event marketing strategy? Are you wondering how to promote an event on LinkedIn? This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience.

Promotion 52

Promotion Conference Marketing Marketing 52

Bizzaboo

OCTOBER 11, 2023

of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of attendees say they expect in-person conferences to use modern technology (e.g.

Event Technology 105

Event Technology Technology Technology Registration 105

Bizzaboo

JANUARY 3, 2024

Attending these conferences will allow you to learn more about the events industry and meet other event professionals. Besides access to great networking opportunities and innovative content, the following 60+ events will also provide attendees with great speaker lineups and the chance to travel to amazing locations!

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Planner Conference Incentives Trade Show 105

Endless Events

MARCH 30, 2018

Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Up-And-Coming Rules for Event Marketing. Have you ever used VR for event planning? Click To Tweet.

Social Media 281

Social Media Audience Media Events 281

Social Tables

JANUARY 2, 2019

They’re a time for event planners to provide guests with an experience they’ll remember. In fact, 91 percent of event planners measure whether or not an event is successful based on attendee satisfaction, according to EventMB. Here are five effective ways to increase event attendance.

Speakers 155

Speakers Attendee Events Website 155

Convene by PCMA

OCTOBER 27, 2023

By not looking beyond email marketing to options such as creating a blog, a podcast, or other content, marketers could be missing a chance to attract more attendees to their events. Email marketing remains one of the most-reached-for tools in a marketer’s belt — and for good reason.

Audience 64

Audience Event Marketing Speakers Online 64

Endless Events

MAY 18, 2018

The good news is that your attendees crave engagement more than ever. Start with your event invite emails by using killer subject lines. Speaking of top-notch AV, we’ve whipped up a free webinar to help you fulfill the five senses via AV so you can wow attendees right from the start. Your Guide to Event Registrations.

Audience 263

Audience Registration Events Social Media 263

Endless Events

JUNE 1, 2021

#EventIcons podcast is all about talking to the cream of the events industry and getting to know what they do, how they do it, and what the current event trends are. Together with the rest of the world, she had to make a quick pivot to virtual events last year. . ” Virtual Events Are Just Not The Same As In-Person.

Virtual Events 317

Virtual Events Marketing Marketing Events 317

Endless Events

FEBRUARY 16, 2018

Sessions should also serve to pique the attendees’ interests, not drown them. There should be options too, in the food & beverage section to enhance the attendee experience. Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track.

Management 237

Management Event Apps Social Media Events 237

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Techsytalk

JUNE 27, 2016

I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – event marketing. The world of email marketing, social media engagement and follow up, follow up, follow up. I’d also recommend thinking about the value that your email marketing brings to them.

Social Media 169

Social Media Events Speakers Sponsors 169

Endless Events

JULY 26, 2018

The ‘why’ is the reason or purpose for the event, and also includes the intended outcome for both the brand and the attendees. In essence, it’s what you want event goers to experience. To further explain, we’re going to break down: How to think about your event’s ‘why’. Marketing in line with the ‘why’.

Speakers 185

Speakers Audience Sustainability Events 185