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Registration Is Down and It’s Almost Show Time?

Convene by PCMA

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. Kimberly Hardcastle-Geddes New, yet-to-be published proprietary research from Freeman shows that roughly half of attendees register just five weeks before show time.

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What is B2B Event Marketing?

Bizzaboo

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

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Event Registration: Everything You Need To Know About Ticketing for Events

Bizzaboo

Event ticketing and registration are the first — and perhaps most important — opportunities to impress attendees with a seamless, personalized experience and set the stage for a successful event. Luckily, according to Bizzabo’s The state of in-person B2B conferences report , 61.7% What is registration and ticketing for events?

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Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success

Bizzaboo

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. Content Creation and Messaging Consistency in messaging is vital.

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues. Give attendees a deal on your next event. Record and sponsor your breakout sessions.

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Identifying Key Conference Attendees for Growth

Convene by PCMA

When you get this right, you will also serve and attract many other follow attendee segments. For B2B events, you want to understand how much of your revenue is coming from existing vs. new customers. Attendance vs. Membership Cohorts A similar analysis we use is to compare membership and attendee registration cohorts.