Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Make no mistake, audiences are feeling overwhelmingly positive about our industry.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Social Media 156

Social Media Audience Events Media 156

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

AUGUST 7, 2023

That frees us up to explore more, because we don’t have to spend time — and our budget — creating complicated composite Photoshop files just to find out that something doesn’t work.” — Kacia Reilly , Group Director, Creative “We’ve always known that localization is essential for hitting attendee-acquisition targets.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 16, 2021

Speak directly to safety concerns and travel hurdles facing international attendees, and provide them with helpful resources they can use to plan a successful trip, mdg suggests. As vaccination rates climb and many countries ease travel restrictions, now is the ideal time to get serious about reengaging global attendees.

Attendee 122

Attendee Audience Public Relations Online 122

ADMEI

NOVEMBER 22, 2023

Instead, they rely on key touchpoints to decide how they feel about your brand — primarily, marketing and in-person events. Corporate events provide one of the most important opportunities for interaction with your target audience. A successful event strategy can lead to a successful company: it’s as simple as that.

Destination Management 186

Destination Management Vendor Events Attendee 186

Smart Meetings

AUGUST 23, 2023

On Track Tahira Endean The umbrella tracks for educational content are the same as the categories featured at IMEX Frankfurt in May. Whether attendees want to be better at business, learn more about experience design or how to plan events that are kinder to our planet, they will find the personal and professional development they need.

Trade Show 246

Trade Show Panel Sustainability Technology 246

Endless Events

APRIL 4, 2023

Consider who you invite to this event and check which professional codes they follow. Ensure your event doesn’t conflict with any of these guidelines. The last thing you want to do is cause an awkward ethical quandary for your attendees. You want to plan a high-quality pharma event, but you can’t bust your budget , either.

Events 156

Events Speakers Promotion Audience 156

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Event revenue.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Endless Events

NOVEMBER 9, 2020

Is it all about the amazing content and educational value? Of course, there are key virtual event platform features we believe every experience should include. This will always depend on how tech-savvy your audience is. However, the world of virtual events is as new to attendees as it is to planners.

Virtual Events 364

Virtual Events Platform Registration Events 364

Smart Meetings

JANUARY 11, 2024

The more than 4,200 people who attended PCMA’s 2024 Convening Leaders in San Diego this week and another 700 who registered to stream the education sessions were encouraged to “Think Bigger.” It just made sense this audience would find their perspective interesting,” he said. PCMA has become a house of brands,” he said.

Trade Show 246

Trade Show Regulations Automation Platform 246

Stova

OCTOBER 26, 2023

You’ll also get five proven best practices to help attendees build meaningful connections in 2024 and beyond. Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. Attendees are craving more opportunities to network.

Networking 52

Networking Attendee Event Apps Social Media 52

Endless Events

JUNE 1, 2021

Together with the rest of the world, she had to make a quick pivot to virtual events last year. Today, she shares with our audiences what she had learned. As a marketing leader, she focuses on marketing virtual events. ” Virtual Events Are Just Not The Same As In-Person. Your customers are missing.

Virtual Events 317

Virtual Events Marketing Marketing Events 317

Convene by PCMA

OCTOBER 27, 2023

By not looking beyond email marketing to options such as creating a blog, a podcast, or other content, marketers could be missing a chance to attract more attendees to their events. Email marketing remains one of the most-reached-for tools in a marketer’s belt — and for good reason. Use what you have.

Audience 64

Audience Event Marketing Speakers Online 64

Endless Events

FEBRUARY 19, 2019

One of the main reasons people attendee events is for education and development. However, 80% of what is learned at events is forgotten in 48 hours. It is crucial to make sure you implementing learning and performance design for your event. Subscribe via iTunes: Video & Audio or Audio Only.

Education 197

Education Attendee Event Design Audience 197

Social Tables

OCTOBER 20, 2022

They have captivating hosts, cover relevant content, and provide attendees with invaluable information. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? leading up to the event.

Registration 158

Registration Virtual Events Advertising Social Media 158

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. Kimberly Hardcastle-Geddes New, yet-to-be published proprietary research from Freeman shows that roughly half of attendees register just five weeks before show time.

Registration 105

Registration Publishing Public Relations B2B 105

Smart Meetings

MARCH 18, 2022

Well-trained staff don’t need as much training and you can usually trust them to go into the trade show and one-to-one engagement without extensive education. If you have a staff member who knows how to coordinate multiple stallholders and the audience, that can help with compliance and safety. Customer Service Enhancement.

Trade Show 246

Trade Show B2B B2C Training 246

The MICE Blog

AUGUST 11, 2021

If you’ve followed me for long enough, you might know that I’m a big fan of Gary Vaynerchok, who has inspired me in many ways with respect to content marketing. I was thrilled to listen to his keynote, which was moderated by Cathy Song Novelli,SVP – Marketing & Communications at Hubilo, where he also took questions from the audience.

Trends 174

Trends Events Virtual Events Audience 174

Endless Events

JULY 25, 2018

Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event. As we mentioned earlier, most attendees want what’s new and exciting.

Speakers 221

Speakers Conference Audience Event Apps 221

Bizzaboo

JUNE 20, 2022

Without a deep history to draw from, it can be hard to know what attendees, sponsors, and organizers might be willing to spend. How do you build a virtual event pricing strategy? It helps to look at who your target audience is to understand what might sell well. Who should pay for what? There’s no hard and fast rule.

Virtual Events 87

Virtual Events Sponsors Certification Events 87

MeetingsNet

MAY 25, 2023

The new feature is available across the firm's event marketing and management platform, in areas including attendee hub, registration, and Cvent supplier network, among others. on the business events industry. In its first phase, Project Spark offers business-event strategists access to a generative A.I.

Proposal 105

Proposal Platform Events Technology 105

Endless Events

FEBRUARY 16, 2023

“I think for the first-time planner incorporating cannabis, it doesn’t matter how liberal or accepting your audience is,” she continues. Anytime we try something new, you must educate your attendee on why you’re doing it. Similar to the high-end mixologist you would hire to create a custom cocktail for your event.”

Trends 177

Trends Events Preparation Education 177

Bizzaboo

JANUARY 3, 2024

Attending these conferences will allow you to learn more about the events industry and meet other event professionals. Besides access to great networking opportunities and innovative content, the following 60+ events will also provide attendees with great speaker lineups and the chance to travel to amazing locations!

Planner 105

Planner Conference Incentives Trade Show 105

Bizzaboo

SEPTEMBER 4, 2023

Brand Visibility and Awareness Sponsoring an event provides sponsors with a unique platform to showcase their brand to a diverse and captive audience. Direct Engagement with Target Audience Sponsors gain the invaluable opportunity to engage face-to-face with their ideal customers.

Sponsors 52

Sponsors Seminar B2B Events 52

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Plan with purpose. Execute the best ideas.

Prospect 52

Prospect Public Relations B2B Audience 52

Smart Meetings

NOVEMBER 9, 2018

Sales and marketing teams are hungry for leads and the more data attached to these leads, the better. We’re talking about the attendees of your company’s in-person events. We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. How extensive was the planning?

Registration 203

Registration Prospect Contracts Contracts 203

MeetingsNet

MARCH 20, 2019

Build your "event DNA" so that the experience constantly evolves to stay fresh, relevant, and top of mind for your audience. Planners and organizations work hard to make their events impactful and desirable to their audiences every year.

Audience 103

Audience Events Education Platform 103

Bizzaboo

OCTOBER 11, 2023

of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of attendees say they expect in-person conferences to use modern technology (e.g.

Event Technology 105

Event Technology Technology Technology Registration 105

MeetingsNet

APRIL 18, 2023

A professional emcee isn’t just for introducing speakers—it’s a role that can help with event marketing, audience experience, risk management, and more. If you’re organization is like most, its events could use some help from a professional emcee. What are some of your favorite ways to engage an audience?

Speakers 59

Speakers Audience Preparation Events 59

Convene by PCMA

APRIL 17, 2024

I found I enjoyed not just the logistical and organizational aspects of event planning, but the collaboration, innovation, and problem solving that went into it. From there Crystal Green, my career-long mentor, took a chance and hired me onto her event marketing team.

Logistics 52

Logistics Event Planning Incentives Education 52

Convene by PCMA

FEBRUARY 25, 2022

Held in late February 2020 in Orlando and attracting 17,000 attendees, Global Pet Expo “snuck right in” before the pandemic shut everything down, said Christopher Bonifati, CEM, director of attendee services at the American Pet Products Association (APPA), which co-produces the event. Data Insights.

Trade Show 98

Trade Show Registration Events Online 98

Bizzaboo

OCTOBER 9, 2023

After all, the right conference speaker has the power to captivate, inspire, and educate your audience, making your event a memorable experience. It’s not just about finding any speaker; it’s about finding the perfect speaker who resonates with the event’s theme and captivates the audience.

Speakers 52

Speakers Logistics Audience Events 52

Eventtia

JULY 27, 2022

Everything starts with your event’s topic. And although some organizers may treat it lightly, your attendees’ experience revolves around it. Your event’s topic should be based on a niche angle that provides in-depth content and knowledge on matters that interest or worry your attendees. Audience’s profile.

Audience 62

Audience Events Production Speakers 62