The Abbi Agency

JULY 29, 2020

We’ve shared how The Abbi Agency uses a performance-driven public relations approach for our clients. We’re looking to maximize every element of our client campaigns to increase your marketing reach, create a lasting impression and build credibility in a way advertising can’t. But don’t just take our word for it.

Public Relations 130

Public Relations Advertising Media Booking 130

DCI

FEBRUARY 9, 2023

With groups like the Public Relations Society of America and Hospitality Sales and Marketing Association Internationa l handing out awards each year, destination marketers need to keep their eyes open for applications and submissions.

Tourism 96

Tourism Tourism Marketing Marketing 96

The Abbi Agency

JULY 15, 2021

Your products define your brand in the eyes of consumers, investors, talent, and the general public, so a product launch is crucial to shaping your public narrative. Securing media coverage around a product launch is one of the highest ROI public relations activities you can engage in. Founder/Origin Story.

Public Relations 246

Public Relations Advertising Production Media 246

Convene by PCMA

JULY 21, 2023

But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Build out an ecosystem of in-market multipliers. State Department is still working on a backlog of applications.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

Sports 233

Sports Promotion Sustainability Public Relations 233

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

The MICE Blog

JANUARY 15, 2024

Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits. Their approach to organising and marketing this event differs from how my generation approaches event management.

Conference 265

Conference Advertising Communications Communications 265

Eventbrite

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

Public Relations 98

Public Relations Trade Show Advertising Sponsors 98

Motivation Excellence

JANUARY 26, 2019

They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection.

Communications 130

Communications Communications Marketing Marketing 130

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

DCI

AUGUST 17, 2023

When it comes to measuring campaign success, destination marketers often default to raw data that fails to tell the entire story – or even the right story. Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations. Data is real.

Public Relations 74

Public Relations Advertising Communications Communications 74

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Using inclusive images in marketing collateral is an obvious way to demonstrate a commitment to diversity and attract a diverse audience.”. Advertising a diverse event that isn’t is disingenuous and potentially detrimental to your brand.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

DCI

MARCH 31, 2022

Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.

Promotion 94

Promotion Public Relations Advertising Social Media 94

Convene by PCMA

JANUARY 26, 2023

Prior to joining the team, Phillips, who has more than 35 years of experience, served as senior vice president of operations for 73 Deville, a creative marketing, advertising, and public relations agency. Cristina Muku JW Marriott Grosvenor House London has appointed Cristina Muku as director of sales and marketing.

Public Relations 52

Public Relations Advertising Promotion Tourism 52

Smart Meetings

JANUARY 1, 2019

Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. Risk Management.

Social Media 279

Social Media Media Consulting Sponsors 279

Tourism eSchool

NOVEMBER 30, 2022

Your brand is the most powerful marketing weapon your tourism business has at it's disposal. You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business. By Paige Rowett.

Tourism 93

Tourism Tourism Social Media Website 93

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Although many brands have already started building in-house event marketing teams, many more haven’t. Submit it here.

Management 98

Management Events Advertising Sports 98

Crowdriff

JANUARY 21, 2019

While it remains the primary endpoint for most customer interactions, it’s no longer the only venue where marketers can provide information, market their destination or attraction and convert sales. Here are five digital spaces that we are keeping on our radar as key channels for tourism marketers in 2019: 1| Google Maps.

Website 52

Website Tourism Tourism Marketing 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Over 82% of PR professionals anticipate the integration of PR and marketing.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

JANUARY 8, 2024

What is the Difference Between Event Branding and Event Marketing? Event branding and event marketing are distinct but interrelated concepts in the event industry. Event marketing focuses on promoting your event to attract attendees and generate interest. Why is Event Branding Important?

Conference 105

Conference Social Media Sponsors Registration 105

Smart Meetings

APRIL 27, 2021

Caleb Sullivan , sales and marketing manager, Jackson County Tourism Development Authority : Developing my career during Covid taught me the importance of patience, flexibility, and resilience—three key lessons that will contribute to our future success. In doing so, we surpassed our expectations.

Tourism 279

Tourism Tourism Communications Communications 279

DCI

JANUARY 13, 2022

Unlike advertising, where you pay for what you get, there is an art to editorial placement. As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. Is it harder to measure quality compared to advertising equivalency?

Advertising 52

Advertising Prospect Public Relations Media 52

DCI

DECEMBER 14, 2021

As cities and regions across the country vie for talent , we are featuring economic development organizations implementing creative talent attraction marketing efforts as part of our Talent Attraction Spotlight blog series. Budget : $179,000 (events, digital marketing, website). Digital advertising to drive talent to OKC’s website.

Website 52

Website Public Relations Advertising Publishing 52

Bizzaboo

JUNE 11, 2023

In addition to providing actual cash, sponsors can help with in-kind marketing support and services during the event. Marketing How are you going to promote your event? Think about content marketing, social media marketing, email marketing, media placements, and other similar expenses. Public relations.

Conference 59

Conference Insurance Sponsors Social Media 59

Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences.

B2B 59

B2B Event Planning Conference Logistics 59

DCI

JULY 19, 2021

For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. There is no doubt that economic development and destination marketing have merged closer and closer together during the past 30 years.

Benefits 52

Benefits Advertising Tourism Tourism 52

Travel Daily Media

APRIL 2, 2015

Chattan Kunjara Na Ayudhya, executive director of the advertising and public relations department, TAT and Nopparat Maythaveekulchai, president of TCEB inaugurated the campaign. A series of online marketing promotion and PR campaigns will be conducted throughout 2015 in potential key markets.

Travel 40

Travel Travel Public Relations Advertising 40