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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations.

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12 Steps for Creating a Great Event Marketing PlanĀ 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Over 82% of PR professionals anticipate the integration of PR and marketing.