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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264
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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations.

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New Year, New Resolutions for Event Marketers

Convene by PCMA

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023. This will enhance my ability to formulate original ideas and write even more compelling copy. “I

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

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10 Community Storytelling Tips to Add to Your Integrated Marketing Treasure Box

DCI

Amidst the hustle and bustle of the convention, the two slowed down to host a community storytelling workshop, which enabled them to hear from industry professionals on some common marketing challenges. Finally, bring all your creative ideas to life through strategic marketing. Here are five of our favorite tactics: 1.

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

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4 Tips for Generating Event Revenue Using Social Media

Maritz Global Events

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. About Emily.