Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below).

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Gavel International

JUNE 7, 2022

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. Here are a few statistics as you consider how to incorporate LinkedIn into your social selling plans: LinkedIn ads can reach 12% of the world’s population and 62% of the United States. (2).

Prospect 52

Prospect Social Network Contracts Contracts 52

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride. What is event ROI?

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

Solimar International

MAY 23, 2022

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet. But, what is digital destination marketing? Focused targeting.

Marketing 98

Marketing Marketing Social Media Online 98

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Maritz Global Events

MAY 31, 2019

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. About Emily.

Social Media 40

Social Media Media Advertising Audience 40

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Hashtags across social media platforms for cohesion and to aggregate conversations. How to Spread the Word.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. The right shows attract your best customers and prospects. Step 1: Set goals.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

DCI

AUGUST 15, 2023

Amidst the hustle and bustle of the convention, the two slowed down to host a community storytelling workshop, which enabled them to hear from industry professionals on some common marketing challenges. Finally, bring all your creative ideas to life through strategic marketing. Here are five of our favorite tactics: 1.

Marketing 79

Marketing Marketing Advertising Social Media 79

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Social Media Presence. # of Social Media Impressions.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

Marketing 105

Marketing Marketing Social Media Audience 105

Endless Events

DECEMBER 4, 2020

Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended. Use Social Media Effectively. With more people working from home at the moment, branded goodies can make a big difference to your business’ reputation.

Virtual Events 308

Virtual Events Promotion Social Media Events 308

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. If trouble really starts brewing, then we shift target markets to prioritize drive markets. Marketing Efforts: Business as Usual. The Importance of Always Being “On”.

Travel 241

Travel Travel Social Media Booking 241

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Smart Meetings

JUNE 29, 2022

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Most brands have social media managers to keep the company in the public consciousness. Roles that can be performed remotely include: Social media manager.

Hospitality 245

Hospitality Trends Remote Automation 245

The Abbi Agency

APRIL 23, 2021

We believe so strongly in carefully vetting the influencers you choose and in working carefully with them that build value-adding campaigns that we’ve been studying the marketing-influencer relationship for years. Edgewood doesn’t just market a place or its amenities. Edgewood doesn’t just market a place or its amenities.

Social Media 246

Social Media Audience Media Prospect 246

ITA Group

MAY 6, 2021

Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing. Partner marketing is the broad category that includes to-partner marketing, through-partner marketing and with-partner marketing. As a quick baseline: Definition of Partner Marketing. Encourage action.

Marketing 82

Marketing Marketing Automation Vendor 82

Smart Meetings

FEBRUARY 27, 2023

Use organic and paid digital marketing tactics. In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Ensure your website has recent blogs, videos, and podcasts highlighting your event.

Conference 279

Conference Sponsors Trade Show SEO 279

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. THE DIFFERENT TYPES OF PAIN POINTS Pain points refer to the problems that customers face in the industry or market you serve. Next, post the same survey on your social media profiles.

B2B 52

B2B Prospect Automation Social Media 52

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Smart Meetings

AUGUST 19, 2022

They are ready for marketers to elevate the traditional meaning of events as long as it is still convenient for them to access. Meanwhile, marketers and business owners require a good reason to expand their pool of tactics. You can leverage the content you develop and amplify it through digital content marketing after it’s over.

B2B 246

B2B Events Trends Attendee 246

Gavel International

APRIL 17, 2023

Reading Time: 7 minutes Business-to-business (B2B) selling has its own unique set of challenges such as long sales cycles and buyers that are already well-versed in the market. Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers.

Prospect 52

Prospect B2B Social Media B2C 52

Smart Meetings

APRIL 7, 2023

Because even the smallest meeting is the best place to find new leads, clients and prospects. Would it surprise you to learn that 84% of attendees come to events for networking? Yet, approaching random strangers can be nerve-wracking, especially for work-from-home or introverted employees. However, there is good news.

Networking 278

Networking Events Trade Show Attendee 278

Gavel International

SEPTEMBER 11, 2023

For example, you have used a search engine, have a social media profile, experienced a chatbot, utilized a Customer Relationship Management (CRM) system, or have a mobile device with an AI-driven or AI-enhanced app. 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. (

B2B 52

B2B Prospect Social Media Technology 52

Endless Events

MAY 12, 2022

This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. ” For instance, why do marketers have resources whereas event planners don’t? “Meanwhile, marketers made more money.

Planner 320

Planner Events Virtual Events Trade Show 320

Travel Daily News

APRIL 6, 2023

As per the latest findings of Future Market Insights , beach hotels market revenue is expected to be US$ 208,002.2 In the long-term, the beach hotels market is estimated to reach at around US$ 326,246.3 Million by the end of 2023. million in 2033. Beach hotels are those that are on or near a beach and have a view of the sea.

Trends 72

Trends Marketing Marketing Retreat 72

Blue Spark Event Design

MARCH 1, 2024

Run social media contests, challenges, or hashtag campaigns that incentivize users to share their experiences, testimonials, and reviews with their followers. Share positive reviews, testimonials, and case studies on your website, social media channels, and marketing materials to build trust and credibility.

Production 52

Production Social Media Audience Proposal 52

Smart Meetings

MARCH 9, 2022

The number one customer of a DMO [Destination Marketing Organization] is the community and its residents. Weissenborn suggested leveraging popular social media channels, including TikTok, the most visited website in 2021. The destination posts job descriptions and talent retention through TikTok to attract prospective employees.

Tourism 246

Tourism Tourism Promotion Government 246

Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. By harnessing the power of social media, event planners can create a more engaging and interactive experience for attendees, both during and after the event. With nearly 4.5

Social Media 130

Social Media Media Attendee Promotion 130

Techsytalk

APRIL 25, 2017

Analyze last year’s (and any previous year’s) returns to be sure the show is really worth attending and use social media to set appointments and generate leads before the show even begins. You’ll position yourself and your brand well, showcase your expertise and get an in with new prospects if you speak at the event.

Trade Show 232

Trade Show Prospect Panel Social Media 232

MeetingsNet

FEBRUARY 29, 2024

While the full 2024 report will be released on March 26th, Jennifer Best, vice president of marketing at AAE, shared some early data from this year’s survey results with attendees at the Catersource + The Special Event conference in February to highlight corporate event trends and how they’re likely to impact speaker bookings this year.

Speakers 111

Speakers Trends Booking Events 111