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Euphoric Advertising in a (Somewhat) Post-Pandemic Society

Dana Communications

Two years after the pandemic began, the advertising climate has changed. An optimistic move forward that doesn’t claim that we’re positively post-pandemic, but just that we choose not to allude to pandemic-ness in advertising for the most part. That’s not to say that advertisers have forgotten about the pandemic. Every day.

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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Each step usually goes something like this: Decide which product or service you wish to advertise. Define your advertising budget. Using an SEM Strategy. Other Benefits of SEM.

Audience 233
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A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors.

Marketing 204
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How has Social Media Changed the Tourism Industry?

Solimar International

The tourism industry looked very different merely 10 years ago. Read on to learn the history of how social media changed the tourism industry. The tourism industry before social media. TV, print, and radio advertisements prevailed as travelers and companies were still adapting to the nascent digital world.

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Video Content Marketing Strategy: Don’t Forget This One Crucial Step

Advanced Travel and Tourism

According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. We also know that people are twice as likely to share something online if it includes video. . If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. Amazon Fire Stick.

Marketing 246
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User-Generated Content: A Destination Marketer’s Secret Weapon

Advanced Travel and Tourism

Increased Brand Trust and Credibility 92% of consumers trust recommendations from friends and family over advertising (Nielsen). Engaging content inspires shares, comments, and discussions, fostering a vibrant online community around your destination. Let’s explore how it can elevate your marketing efforts. Integrate seamlessly.

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Data Collection & Privacy: What to Know in 2022

Advanced Travel and Tourism

Marketers can keep up by pivoting into other ways of collecting information from their audiences. That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. What does this mean for travel marketers in 2022?