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Euphoric Advertising in a (Somewhat) Post-Pandemic Society

Dana Communications

Two years after the pandemic began, the advertising climate has changed. An optimistic move forward that doesn’t claim that we’re positively post-pandemic, but just that we choose not to allude to pandemic-ness in advertising for the most part. That’s not to say that advertisers have forgotten about the pandemic. Every day.

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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Each step usually goes something like this: Decide which product or service you wish to advertise. Define your advertising budget. Using an SEM Strategy. Other Benefits of SEM.

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. In this article, we’ll look at some of the top strategies you can use to maximize your event’s online presence.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? These channels might not be cost-effective for a smaller audience. Joe Mathieu.

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A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors.

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Travel Advertising Today & in a Cookieless World

Sojern

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

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300 Travel Marketers Weigh in on Digital Advertising

Sojern

From moving to “stay at home” messaging, to refocusing on local communities and drive markets, to using innovative ways of reaching their audiences at home, we saw countless ways the travel industry came together to make it through. The post 300 Travel Marketers Weigh in on Digital Advertising appeared first on Sojern.