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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Of course, part of the SEM process is about learning from your target audience and adjusting to their needs. Using an SEM Strategy. How to Learn from Potential Travelers Through SEM.

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The Cookie Rollercoaster Continues

Advanced Travel and Tourism

That’s sort of what’s happening with online cookies. Google is “proposing an updated approach that elevates user choice.” ( source ) How Google will prompt users to decide how their online data is used is unknown at this time. The post The Cookie Rollercoaster Continues appeared first on Advance Travel and Tourism.

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MICE professionals

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How has Social Media Changed the Tourism Industry?

Solimar International

The tourism industry looked very different merely 10 years ago. Read on to learn the history of how social media changed the tourism industry. The tourism industry before social media. Airlines didn’t begin selling tickets online until 1994, and hotels followed a year later. Tourism marketing in the age of social media.

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Role of Tourism Consultants: Secret to Success

Solimar International

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable. What is the Role of Tourism Consultants?

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Leveraging Counter-Intuitive Trends in Travel for Digital Marketing Success

Advanced Travel and Tourism

In the evolving landscape of travel and tourism, 2024 has presented destinations with a unique set of counter-intuitive factors influencing travel behavior. Our digital experts specialize in hospitality and tourism, and we’ve identified and translated these trends into actionable strategies for our clients.

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Video Content Marketing Strategy: Don’t Forget This One Crucial Step

Advanced Travel and Tourism

According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. We also know that people are twice as likely to share something online if it includes video. . Whether they know the brand well or not, most online users are drawn to video content more than other mediums. Chromecast.

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Data Collection & Privacy: What to Know in 2022

Advanced Travel and Tourism

Marketers can keep up by pivoting into other ways of collecting information from their audiences. Privacy and data collection are constantly changing, but here’s what we know so far: The more data you have, the better you can target your audience effectively. But don’t panic. Like what you see?