article thumbnail

Cannabis Tourism is Going Mainstream

Smart Meetings

With cannabis gaining momentum in state legislations and shedding its stigma to be more visible in mainstream culture, cannabis travel and tourism is a fast-rising market. Some people consider me a subject matter expert in cannabis and hemp travel and tourism. Q: How would you define your professional title?

Tourism 263
article thumbnail

How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Of course, part of the SEM process is about learning from your target audience and adjusting to their needs. Using an SEM Strategy. How to Learn from Potential Travelers Through SEM.

Audience 233
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

article thumbnail

The European Travel Commission partners with Euronews to support the travel and tourism sector in Europe

ETC Corporate

For the second year running, Euronews, Europe’s leading international news media, has partnered with the European Travel Commission (ETC), representing national tourism boards of Europe, to support the travel and tourism sector. ETC, Euronews and the leading voices in European tourism are here to say that Europe is open for travel.

Tourism 246
article thumbnail

How to Enhance Authentic Storytelling with Tourism Ambassadors

The Abbi Agency

When you think of tourism ambassadors, you might think of your typical social media influencer, however, these ambassadors could also be your local residents, employees, stakeholders, community leaders, creators, family, friends and so on. They are loyal and honest in presenting your brand and attract others to follow suit. Independent.

Tourism 246
article thumbnail

Feeling Good: 2022 Wellness Tourism Trends

Dana Communications

When the global pandemic that started unfolding in 2020 shifted all of our lives dramatically, it fueled a wellness crisis—physical, mental and spiritual—in addition to putting the brakes on travel and resulting tourism revenue. As in 2021, your audience still desires life-enhancing getaways and mindful travel that reflects their true values.

Tourism 205
article thumbnail

The Benefits of Utilizing User-Generated Content for Tourism

Dana Communications

Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility.

Benefits 181