Crowdriff

JANUARY 21, 2019

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. Instead, you need to meet audiences where they are. Here are five digital spaces that we are keeping on our radar as key channels for tourism marketers in 2019: 1| Google Maps. 3| Paid Social, SEM and Display.

Website 52

Website Tourism Tourism Marketing 52

DCI

SEPTEMBER 21, 2023

The tourism industry is a moving target; especially for public relations professionals representing destinations both near and far. With travel editors receiving a barrage of daily pitches from publicists around the world, securing a story with top-tier publications can be a challenge.

Public Relations 52

Public Relations Panel Airlines Audience 52

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise. “We

Media 52

Media Public Relations Publishing Vendor 52

Convene by PCMA

JULY 15, 2021

Visit Salt Lake (VSL) has appointed Ryan Mack as its director of media and communications to support VSL’s mission and promote Salt Lake as a travel destination for tourism and conventions. In his new role, Mack will manage public relations and communication efforts for VSL, targeting local, national, and international media sources.

Public Relations 52

Public Relations Communications Communications Promotion 52

DCI

JULY 13, 2023

During the 2023 Public Relations Society of America ( PRSA ) Travel and Tourism section conference in Madison, Wisconsin, attendees dove headfirst into a discussion on how best to connect destinations with the meetings and events press. Their publications – reminder! Who Are You Writing For?

Meeting 70

Meeting Public Relations Events Planner 70

Convene by PCMA

APRIL 6, 2022

In many markets, local media outlets are excited to report on the return of major events in their regions and the impact they are making on travel, tourism, restaurants, etc. Increase your exposure through added PR efforts. Proactively reach out and pitch a compelling story.

Retail 98

Retail Public Relations Events Regulations 98

DCI

JANUARY 27, 2022

Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . However, destination public relations professionals need to realize that their PR efforts should extend to more than the usual suspects. Of course landing destination coverage in the travel press still has its role and purpose.

Media 80

Media Travel Travel Fashion 80

DCI

JUNE 14, 2021

The travel PR realities facing tourism professionals these days are new, sometimes daunting, but also potentially exciting. Only in 2022 might we see those travel PR budgets return but for the foreseeable future, public relations efforts are building back the tourism industry with fewer resources, and that’s just the way it is.

Travel 69

Travel Travel Media Public Relations 69

DCI

JULY 19, 2021

For the unfiltered outsider perspective for tourism brands, we survey past and potential visitors, as well as meeting planners, tour operators, airline executives and travel advisors. Their work resulted in thousands of inquiries from talent and spiked traffic in both Vermont’s tourism and economic development sites.

Benefits 52

Benefits Advertising Tourism Tourism 52

DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. This means there is also an art to measuring the effectiveness of travel PR on consumer behavior.

Advertising 52

Advertising Prospect Public Relations Media 52