Audience, Public Relations, Tourism and Travel

Destinations Soar with Public Relations

The Abbi Agency

JUNE 9, 2021

With more than a decade of specializing in travel PR, The Abbi Agency knows what it takes to land our destination clients in the right publications. As publicists, we must be prepared to think on our feet and pivot quickly to keep up with the trends and fast-paced travel industry. Do your research. One year from now?

Public Relations

Public Relations Travel Agent Trends Audience

The Abbi Agency Airlines: Your Guide to Top Travel PR Placements

The Abbi Agency

JANUARY 23, 2023

With clients rolling out onto the tarmac with new messages audiences might not be familiar with, our team prides itself in being strategic with the ways in which we position stories to both journalists and readers. Dani Hannah, Account Executive Reaching Your Cruising Altitude – Audience Recognition Good afternoon passengers.

Airlines

Airlines Public Relations Travel Travel

Bridging the Gap Between the C-Suite and the Destination’s Facebook Page: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

AUGUST 22, 2023

This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing

Marketing Marketing Social Media Communications

5 Reasons Marketers Should Value Tourism Awards

DCI

FEBRUARY 9, 2023

Tourism awards given by media and industry associations can do for destinations what Oscar nods do for movies and Grammy’s do for songs. Furthermore, many tourism awards come from votes by industry leaders and consumers, while others require a small fee to enter. And it certainly didn’t hurt her career.

Tourism

Tourism Tourism Marketing Marketing

Bridging the Gap Between the C-Suite and the Destination’s Content Strategy: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

AUGUST 22, 2023

This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing

Marketing Marketing Social Media Communications

Bridging the Gap Between the C-Suite and the Destination’s Content Strategy: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

AUGUST 22, 2023

This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing

Marketing Marketing Social Media Communications

5 Permanent Travel PR Realities

DCI

JUNE 14, 2021

The travel PR realities facing tourism professionals these days are new, sometimes daunting, but also potentially exciting. The newest installment of our research looks at surveys completed by 88 PR professionals in the North American travel industry. The travel PR reality today is that budgets are still tight.

Travel

Travel Travel Media Public Relations

So What Are The Best Lifestyle Media For Your Travel Angles?

DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. Of course landing destination coverage in the travel press still has its role and purpose. Luxury Lifestyle. Science and Sustainability.

Media

Media Travel Travel Fashion

Media Mixer + Makers

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise. “We

Media

Media Public Relations Publishing Vendor

6 Ways to Captivate the Meetings and Events Press

DCI

JULY 13, 2023

During the 2023 Public Relations Society of America ( PRSA ) Travel and Tourism section conference in Madison, Wisconsin, attendees dove headfirst into a discussion on how best to connect destinations with the meetings and events press. Their publications – reminder! Who Are You Writing For?

Meeting

Meeting Public Relations Events Planner

People on the Move

Convene by PCMA

JULY 15, 2021

Visit Salt Lake (VSL) has appointed Ryan Mack as its director of media and communications to support VSL’s mission and promote Salt Lake as a travel destination for tourism and conventions. In his new role, Mack will manage public relations and communication efforts for VSL, targeting local, national, and international media sources.

Public Relations

Public Relations Communications Communications Promotion

10 Timely Insights for Producing an Event in 2022

Convene by PCMA

APRIL 6, 2022

Understand that your event might not be the logistically flawless masterpiece that you want it to be due to elements outside of your control — like last-minute cancellations, travel and shipping delays, and labor shortages. The show must go on, so commit to doing the best you can with what you have and giving yourself extra grace.

Retail

Retail Public Relations Events Regulations

Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives for The Place Brand Observer

DCI

JULY 19, 2021

For the unfiltered outsider perspective for tourism brands, we survey past and potential visitors, as well as meeting planners, tour operators, airline executives and travel advisors. We always say today’s traveller is tomorrow’s talent. More recently, the Chattanooga Chamber of Commerce and Chattanooga Tourism Co.

Benefits

Benefits Advertising Tourism Tourism

Resolve to Roll-Out New PR Measurements in 2022

DCI

JANUARY 13, 2022

Travel publicists are constantly working to provide a clear way to tell their destination CEOs, we’re doing our job. It’s not always easy, but despite the headwinds the travel PR industry is creating new PR measurements, means and norms for quantifying successes and results. Measure Quality, Not Just Quantity. No news there.

Advertising

Advertising Prospect Public Relations Media

From SATW: 5 Ways to Make Your Pitch Standout to Editors

DCI

SEPTEMBER 21, 2023

The tourism industry is a moving target; especially for public relations professionals representing destinations both near and far. With travel editors receiving a barrage of daily pitches from publicists around the world, securing a story with top-tier publications can be a challenge.

Public Relations

Public Relations Panel Airlines Audience

MICE Travel Today

Destinations Soar with Public Relations

The Abbi Agency Airlines: Your Guide to Top Travel PR Placements

Trending Sources

Bridging the Gap Between the C-Suite and the Destination’s Facebook Page: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

5 Reasons Marketers Should Value Tourism Awards

Bridging the Gap Between the C-Suite and the Destination’s Content Strategy: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Bridging the Gap Between the C-Suite and the Destination’s Content Strategy: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

5 Permanent Travel PR Realities

So What Are The Best Lifestyle Media For Your Travel Angles?

Media Mixer + Makers

6 Ways to Captivate the Meetings and Events Press

People on the Move

10 Timely Insights for Producing an Event in 2022

Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives for The Place Brand Observer

Resolve to Roll-Out New PR Measurements in 2022

From SATW: 5 Ways to Make Your Pitch Standout to Editors

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