Convene by PCMA

JULY 15, 2021

Visit Salt Lake (VSL) has appointed Ryan Mack as its director of media and communications to support VSL’s mission and promote Salt Lake as a travel destination for tourism and conventions. In his new role, Mack will manage public relations and communication efforts for VSL, targeting local, national, and international media sources.

Public Relations 52

Public Relations Communications Communications Promotion 52

Convene by PCMA

SEPTEMBER 7, 2023

“Government entities are basically saying, ‘We want your money, we’re going to dissolve the DMO as we know it and hire out a marketing firm,’” Gard said. For the PRSA conference audience of tourism and travel writers, getting that sense of a host destination is part of the reason why they attend in the first place.

Media 52

Media Public Relations Publishing Vendor 52

DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . The post So What Are The Best Lifestyle Media For Your Travel Angles?

Media 80

Media Travel Travel Fashion 80

DCI

JUNE 14, 2021

The travel PR realities facing tourism professionals these days are new, sometimes daunting, but also potentially exciting. Destination marketing organizations worldwide dropped both their agencies and employees who worked to promote them given that travel was at a standstill. Bye-bye budgets. Big news for small groups.

Travel 69

Travel Travel Media Public Relations 69

DCI

JULY 19, 2021

For the unfiltered outsider perspective for tourism brands, we survey past and potential visitors, as well as meeting planners, tour operators, airline executives and travel advisors. There is no doubt that economic development and destination marketing have merged closer and closer together during the past 30 years.

Benefits 52

Benefits Advertising Tourism Tourism 52

DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. It simply doesn’t demonstrate how your media placements are benefiting the destination’s marketing strategy. Skip Ad Equivalency. Using ad equivalency is archaic.

Advertising 52

Advertising Prospect Public Relations Media 52

Crowdriff

JANUARY 21, 2019

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. While it remains the primary endpoint for most customer interactions, it’s no longer the only venue where marketers can provide information, market their destination or attraction and convert sales.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

MAY 1, 2024

Weir has served on several boards across the industry, including Destination International’s DMAP Board and as chair of of the Tourism Industry Association Ontario from 2021–2023. Selena Coles Visit Williamsburg has named Selena Coles as its new public relations specialist.

Public Relations 52

Public Relations Sports Sustainability Promotion 52