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3 Reasons to Start Marketing 2027 Events Now

Convene by PCMA

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle.

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Host Your Meeting in a Reimagined Omaha

Convene by PCMA

On the horizon There’s already buzz about the $306 million streetcar that should be rolling in 2027. It is expected to be completed in 2027. Also in the works is a $665 million modernization, renovation, and expansion of Omaha’s airport. For more information and to plan a site visit, go to www.visitomaha.com/meetings.

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MICE professionals

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Enhancing hotel guests’ well-being: Academic insights for hoteliers

EHL Insights

trillion by 2027. A report by McKinsey (2024) finds, surprisingly, that millennials and Gen Z are spending more on health and wellness than older consumers. According to the Global Wellness Institute (2023), the wellness economy reached $5.6 trillion in 2023 and is forecast to soar to $8.5

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Hi-tech is Making its Home in Phoenix

Convene by PCMA

SEMICON West , one of the most important gatherings of talent in the semiconductor industry, is slated to be held at the Phoenix Convention Center in 2025, 2027, and 2029. #8 More than $5 billion in recent investments in the downtown corridor and the convention center have allowed the city to graciously host events of all shapes and sizes.

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Australia Says G’Day to Returning Groups

Smart Meetings

After reopening to the world in February, Robin Mack, executive general manager of commercial and business events with Tourism Australia , reported in an interview at IMEX that groups are coming back to the country with postponed and new events both for the coming months and out to 2027.

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Business Events Australian: A look into the future

Travel Daily Media

A Decade of Sporting Events Looking ahead, Australia is set to host a series of major sporting events over the next decade: T20 Men’s Cricket World Cup 2022 (completed) FIFA Women’s World Cup 2023 (completed) British and Irish Lions 2025 BMX World Championships 2026 Men’s Rugby World Cup 2027 Netball World Cup 2027 T20 Men’s (..)

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17 Creative Workshop Event Concepts and 7 Pro Tips for Successful Hosting

InEvent

With the online workshops and courses market projected to reach $1 trillion by 2027, it’s essential to harness the power of innovation. They represent interactive sessions where attendees actively participate, learn, create, and collaborate.

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