Endless Events

NOVEMBER 15, 2022

It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Hospitality and event industry workers were among the most affected by the pandemic.

Event Technology 306

Event Technology Events Production Technology 306

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Endless Events

MAY 19, 2020

Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. 2020 Virtual Event Trend: Personalization for Attendees.

Virtual Events 334

Virtual Events Trends Events Communications 334

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. At least in my marketing budget for next year, I’ve allocated close to 1.8x for hybrid events.”.

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Endless Events

OCTOBER 23, 2020

Wellness: Retreats For Event Profs: Do We Need Them? ? Learn about every aspect of virtual in our Virtual Events Handbook! As the sun sets on 2020 ???. Maybe something about events in the medical field? Maybe you just want a guide about event marketing? Upcoming Events. ? One Last Thing For Ya!

Virtual Events 232

Virtual Events Retreat Events Remote 232

Smart Meetings

MAY 26, 2023

Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. Collision’s focus is a fresh take within the tech-event space, and the world’s leading brands have taken notice.

Healthcare 221

Healthcare Technology Technology Panel 221

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Eventtia

DECEMBER 1, 2022

Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Recently, the Missouri Chamber of Commerce and Industry hosted a virtual event that reached around 7,000 students across the state of Missouri. You should also consider marketing pre, present, and post-event(s).

Automation 62

Automation Virtual Events Marketing Marketing 62

Convene by PCMA

APRIL 1, 2023

In 2020, we created new relationships and connections when we acquired the Corporate Event Marketing Association. based Event Marketing Association. PCMA also became the 10th partner of the Exhibitions & Conferences Alliance , the unified advocacy voice of the face-to-face business events industry.

Panel 98

Panel Government Event Marketing Sustainability 98

Bizzaboo

JUNE 20, 2022

How do you build a virtual event pricing strategy? It helps to look at who your target audience is to understand what might sell well. That type of sponsored content might tap into the element of surprise and encourage engagement from the participants, said event marketing strategist Rachel Stephan during our Event Experience Summit.

Virtual Events 87

Virtual Events Sponsors Certification Events 87

Bizzaboo

JANUARY 3, 2024

Let your imagination run wild as you connect with your community, explore the latest trends, and discover new ways to take your events to the next level. back to top February 2024 Conferences for Event Planner Event Name Event Date Event Location More Information Catersource + The Special Event 2024 Feb.

Planner 105

Planner Conference Incentives Trade Show 105

Convene by PCMA

DECEMBER 13, 2021

Perspectives from four event marketing pros who spoke at an executive roundtable Freeman hosted in November in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum (ECEF). According to Freeman research, about half of pre-COVID event attendees haven’t returned to in-person events. Courtesy mdg).

Logistics 105

Logistics Events Online Virtual Events 105

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. Kimberly Hardcastle-Geddes.

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

FEBRUARY 25, 2022

Held in late February 2020 in Orlando and attracting 17,000 attendees, Global Pet Expo “snuck right in” before the pandemic shut everything down, said Christopher Bonifati, CEM, director of attendee services at the American Pet Products Association (APPA), which co-produces the event. Data and DEI.

Trade Show 98

Trade Show Registration Events Online 98

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.-based

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

APRIL 14, 2023

In the first half of the session, Colangelo presented his insights and took questions from the audience. Event technology is in the 2nd inning: We saw a ton of movement in the virtual space in May/June 2020 — we were tracking about 485 event-tech platforms. Obviously, we’ve seen some contraction in that area.

Marketing 98

Marketing Marketing Trade Show Registration 98

Bizzaboo

MAY 7, 2023

Since there are only so many hours in the day, many event teams are turning to generative AI tools like ChatGPT to expedite the event planning, marketing, and content creation processes. ChatGPT has generated a ton of buzz over the last several months, but it’s not the only generative AI tool on the market.

Automation 52

Automation Events Social Media Training 52

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. But a company like Aetna or Walgreens could be a great fit.

Sponsors 98

Sponsors Events Virtual Events Website 98

Brightspot Incentive Events

MARCH 22, 2022

Roadshows have quickly become one of the hottest trends in the corporate events world, and for good reason. When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Returning to Events in a Post-COVID World.

Prospect 52

Prospect Audience Social Media Benefits 52

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Bizzaboo

JULY 12, 2022

you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).

Marketing 105

Marketing Marketing Trends Virtual Events 105

Alcor Mice

JANUARY 26, 2021

2020 has been a year for trial and error for the Meetings, Incentives, Conventions and Exhibitions (MICE) Industry as the COVID-19 pandemic continues to take its toll on global tourism. Since then, companies have continued exploring different ways to create a perfect virtual event. ESTABLISH A GOAL FOR YOUR EVENT. PREPARATION.

Virtual Events 52

Virtual Events Social Media Registration Rehearsal 52

Smart Meetings

APRIL 25, 2024

Insights resource Crunchbase estimated that in 2020 and 2021, more than $1.5 billion was invested in virtual and hybrid event companies. Over the last two years, event platform companies Bizzabo and Hubilo each laid off double-digit percentages of staff. Where Does Event Tech Consolidation Leave Virtual Experience Planners?

Platform 130

Platform Production Audience Communications 130

Bizzaboo

MAY 24, 2023

That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, event marketers are challenged to stand out. Take a look at these next-level event invitation email examples.

Event Marketing 98

Event Marketing Marketing Marketing Affiliate 98

Endless Events

MARCH 11, 2022

Event profs have heard it time and time again: hybrid events are the way of the future in the events industry. They’ve risen from relative anonymity to stardom in 2020. Two years later, they are one of the most important event trends of 2022. Increased Audience Reach. Are you in?

Benefits 194

Benefits Sponsors Platform Events 194

Bizzaboo

JUNE 18, 2023

What you might not have done yet is use AI for event planning and event marketing. According to a report from five years ago — long before “generative AI” entered our vocabulary and tools like ChatGPT became household names — 60% of marketers planned to use AI to drive marketing strategies. Liz King Caruso.

Events 52

Events Social Media Event Planning Event Marketing 52

Convene by PCMA

JUNE 30, 2022

Colleen Bisconti, vice president of global conferences and events at IBM, is the incoming chair of the Corporate Event Marketing Association (CEMA), a wholly owned division of PCMA. For 20 years, Colleen Bisconti has had a hand in shaping IBM’s event strategy. In 2021, we had to do it again [digitally].

Conference 98

Conference Education Event Marketing Logistics 98

Smart Meetings

JULY 21, 2022

Eric Holmen, CEO of the event platform Splash , shared a picture of what the company saw in the behavior of its clients at different stages of the pandemic. Regardless of the platform, all marketing intelligence gathered from interactions synced back to a shared CRM. The total number of events is also on the incline. “I

Platform 246

Platform Meeting Virtual Events Remote 246

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, event marketers can do more than react to change.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Bizzaboo

NOVEMBER 22, 2023

Welcome to the future of event planning! As we enter 2024, the event industry continues to thrive and transform, adapting to new technologies and audience expectations. Event marketing : These agencies do a bit of everything to maximize the exposure of your product or service through a memorable live experience.

Events 52

Events Advertising Communications Communications 52

Eventtia

AUGUST 12, 2022

They are also valuable marketing tools that can be used to establish your company as an industry authority and generate quality leads in the process. Even better, you can repurpose the content of your online events and reach new audiences across different channels. Implement a fresh, trend-forward design.

Online 62

Online eCommerce Events Website 62

Bizzaboo

DECEMBER 22, 2020

For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of event marketers already planning to incorporate virtual events into their strategy in 2021 and beyond.

Virtual Events 105

Virtual Events Conference Insurance Events 105