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Improve Your Trade Show Engagement

Endless Events

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

MICE professionals

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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

Just because you’re hosting a trade show in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. And speaking of social media, don’t overlook this now-old friend. Run social media campaigns to promote meetings and compile hashtags for attendees to use.

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Event Gamification Guide: Reach Your Event Goals!

Endless Events

For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition. You can also use gamified challenges to highlight your sponsors or show your audience what matters to you. Gamification should help planners achieve their event goals.

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A Demonstration of Extraordinary Event EQ

Smart Meetings

Lead with Understanding: Coach and speaker Vera Jones shared the secrets for empathetic leadership. Thank you to our fabulous sponsor-partners for bringing the wow. Just as passing a ball isn’t successful if the person doesn’t catch it, telling a person something isn’t communicating unless the person can understand it.

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Mastering the Art of Event Technology: Expert Tips for Making Your Next Event a Success

Traveler's Q

From effective event registration, mobile apps, and audiovisual and presentation technologies, to social media and live streaming, the list of event tech solutions available to event planners is endless. Social media for events can be leveraged to create buzz, promote the event, and increase exposure.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Effective event branding can also help to attract sponsors, increase media coverage, and generate brand loyalty, both for the event and its sponsors. Social Media Event Branding Social media has significantly transformed the way businesses approach event branding.